Danielle james leon

Danielle

James P

What happened in 2011?

Green Bay Packers won

163 million people tuned in to watch it(making it the most-watched television event EVER)

During the final moments of the game the TPS reached 4,064 (the highest TPS for any sporting event up to that point)

Oh and this happened...

VW – The Force

What happened in 2011?

Feeling the Force...

Nearly 50 million views

Shared nearly 5 million times

Reproduced in over 3,000 blogs

Commented on over 35,000 times

What’s going to happen in 2012?

New England Patriots to get their revenge?

Over 100 million live viewers in US alone

All 70 ad spots have been sold for an average of $3.5m per 30 seconds(that’s around $250m in total!)

What’s going to happen in 2012?

New England Patriots to get their revenge?

Over 100 million live viewers in US alone

All 70 ad spots have been sold for an average of $3.5m per 30 seconds(that’s around $250m in total!)

And weirdly...

60% of viewers are actually looking forward to the ads

And 60% of viewers will be watching with a second screen

What’s going to happen in 2012?

The ultimate appointment-to-view event...

...is going fully SOCIAL

What’s going to happen in 2012?

So much so that they are building the Super Bowl's first-ever social media command center

A team of strategists, analysts and techies will monitor all social activity from a 2,800-square-foot space near the stadium

What’s going to happen in 2012?

Teasers – building anticipation

Link: VW – The Bark Side

Link: Audi Teaser

What’s going to happen in 2012?

Teasers – building anticipation

Competitions - user dependent outcomes

Link: Doritos Hot Wild Girls

What’s going to happen in 2012?

Teasers – building anticipation

Competitions - user dependent outcomes

Live conversations – harnessing social tools

Link: Chevy Game Time App

Link: Coca Cola Party Time

What’s going to happen in 2012?

Oh, and after having made a bet on Twitter with @MyBestAssets if the Giants lose 50 cent has threatened to post a nude photo of himself...

Go Patriots!

Leon

London Hackspace

A place for makers, tinkerers and hackers.

Cremer Business Center37 Cremer Street

Shoreditch, E2 8HD(Hoxton over-ground station)

Link to video