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Danielle

Danielle james leon

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Danielle on One Man Two Guvnors, James P on Superbowl advertising and Leon on Hackspace

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Danielle

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James P

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What happened in 2011?

Green Bay Packers won

163 million people tuned in to watch it(making it the most-watched television event EVER)

During the final moments of the game the TPS reached 4,064 (the highest TPS for any sporting event up to that point)

Oh and this happened...

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What happened in 2011?

Feeling the Force...

Nearly 50 million views

Shared nearly 5 million times

Reproduced in over 3,000 blogs

Commented on over 35,000 times

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What’s going to happen in 2012?

New England Patriots to get their revenge?

Over 100 million live viewers in US alone

All 70 ad spots have been sold for an average of $3.5m per 30 seconds(that’s around $250m in total!)

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What’s going to happen in 2012?

New England Patriots to get their revenge?

Over 100 million live viewers in US alone

All 70 ad spots have been sold for an average of $3.5m per 30 seconds(that’s around $250m in total!)

And weirdly...

60% of viewers are actually looking forward to the ads

And 60% of viewers will be watching with a second screen

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What’s going to happen in 2012?

The ultimate appointment-to-view event...

...is going fully SOCIAL

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What’s going to happen in 2012?

So much so that they are building the Super Bowl's first-ever social media command center

A team of strategists, analysts and techies will monitor all social activity from a 2,800-square-foot space near the stadium

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What’s going to happen in 2012?

Teasers – building anticipation

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Link: VW – The Bark Side

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What’s going to happen in 2012?

Teasers – building anticipation

Competitions - user dependent outcomes

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Link: Doritos Hot Wild Girls

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What’s going to happen in 2012?

Teasers – building anticipation

Competitions - user dependent outcomes

Live conversations – harnessing social tools

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Link: Chevy Game Time App

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Link: Coca Cola Party Time

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What’s going to happen in 2012?

Oh, and after having made a bet on Twitter with @MyBestAssets if the Giants lose 50 cent has threatened to post a nude photo of himself...

Go Patriots!

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Leon

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London Hackspace

A place for makers, tinkerers and hackers.

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Cremer Business Center37 Cremer Street

Shoreditch, E2 8HD(Hoxton over-ground station)

Link to video