Danielle james leon

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Danielle on One Man Two Guvnors, James P on Superbowl advertising and Leon on Hackspace

Text of Danielle james leon

  • 1. Danielle
  • 2. James P
  • 3. What happened in 2011?Green Bay Packers won163 million people tuned in to watch it(making it the most-watched television event EVER)During the final moments of the game the TPS reached 4,064(the highest TPS for any sporting event up to that point)Oh and this happened...
  • 4. VW The Force
  • 5. What happened in 2011?Feeling the Force...Nearly 50 million viewsShared nearly 5 million timesReproduced in over 3,000 blogsCommented on over 35,000 times
  • 6. Whats going to happen in 2012?New England Patriots to get their revenge?Over 100 million live viewers in US aloneAll 70 ad spots have been sold for an average of $3.5m per 30seconds(thats around $250m in total!)
  • 7. Whats going to happen in 2012?New England Patriots to get their revenge?Over 100 million live viewers in US aloneAll 70 ad spots have been sold for an average of $3.5m per 30seconds(thats around $250m in total!)And weirdly...60% of viewers are actually looking forward to the adsAnd 60% of viewers will be watching with a second screen
  • 8. Whats going to happen in 2012?The ultimate appointment-to-view event......is going fully SOCIAL
  • 9. Whats going to happen in 2012?So much so that they are building the Super Bowls first-ever socialmedia command centerA team of strategists, analysts and techies will monitor all socialactivity from a 2,800-square-foot space near the stadium
  • 10. Whats going to happen in 2012?Teasers building anticipation
  • 11. Link: VW The Bark Side
  • 12. Link: Audi Teaser
  • 13. Whats going to happen in 2012?Teasers building anticipationCompetitions - user dependent outcomes
  • 14. Link: Doritos Hot Wild Girls
  • 15. Whats going to happen in 2012?Teasers building anticipationCompetitions - user dependent outcomesLive conversations harnessing social tools
  • 16. Link: Chevy Game Time App
  • 17. Link: Coca Cola Party Time
  • 18. Whats going to happen in 2012?Oh, and after having made a bet on Twitter with @MyBestAssets ifthe Giants lose 50 cent has threatened to post a nude photo ofhimself...Go Patriots!
  • 19. Leon
  • 20. London HackspaceA place for makers, tinkerers and hackers.
  • 21. Link to video Cremer Business Center 37 Cremer Street Shoreditch, E2 8HD (Hoxton over-ground station)