Big Data: The next big thing in sport

Big Data The next big thing

www.deltatre.comCarlo De Marchis Chief Product Officer

What is BIG DATA?

High-Volume

Data points: 2.000

Big Data points: 2.000.000

High-Variety

High-Velocity

300 sensors 25MB of data per lap

What is BIG DATA?

Volume Variety Velocity

Gather Analyse Intelligence

Optical Tracking Sensors Internet of things

Gather data

Complex Systems Cloud Visualization

Analyse data

Intepretation Rigorous The Why

Provide Intelligence

Data Analysis Value

Athletes Media

Fans

25% of players injured Predictive analytics 2.2X outperform

Athletes Performance

The smart use of technology does not de-humanize sport.

Doping does.

Relevant data Editorial

Visualization

Media Storytelling

The smart use of technology does not kill broadcast.

It gives users more choices.

On Venue On TV + Second Screen Digital Mobile Social

Fans Experience

The smart use of technology does not alienate fans.

It makes their experience frictionless.

Performance Storytelling

Fans Experience

Connected Broadcaster

Connected Athletes

Connected Stadium

Connected Fans

Connected Brands

The connected everything

Big Data in the next 5/10 years?

A BIG opportunity beyond the buzzword