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Presentation on 10 & Under Tennis by Craig Jones at the Pro's Forum during the 2010 USTA SC Annual Meeting in Myrtle Beach, SC.
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Maximizing Profits using the Quick Start Play
Format
South Carolina Professional Tennis AssociationUSTA South Carolina Annual Meeting
Craig S. Jones
Focus on the Product
10 and Under Tennis
Creating the Complete 10 and Under Program
✓Play Opportunities
✓Quality Instruction
✓Clear Pathway
✓PEP - Parent Education Program
✓High Performance Track
✓Promotion
Play Opportunities(Competition)
Club/Facility ClinicHome
Play DaysIntra-club league
Local AreaUSTA Junior Team Tennis
Inter-club leagueNovice Tournaments (USTA and/or USPTA)
RegionUSTA State/Sectional level events
Quality Instruction
•Caring Staff•Women Rule!•Find Young Talent•Balance of Fun and Skill•Change in Methodology •Culture of Control•3-Dimensional Coaching - get away
from the cart!•Maximizing use of Instructors
Culture of ControlTeach boundaries in everything they do: roll/toss/throw and catch, hit balls, play points, athletic development.
Start with individual tasks/skills with quantitative goals.Progress to cooperative skills with quantitative goals.Teach them how to toss to each other, premium on
accuracy.Count out loud while performing tasks/skills (ind. or
coop.).When they compete, it is in a group, with cooperative
tasks first. Add peer pressure in a healthy environment. Don’t let
down your teammates or your partner.“Re-program” them to think control as it relates to
tactics. The Great Unknown - when hitting a ball, it always has
intention/purpose.Ignore Home Runs, Praise Success.Associate movement with control.
Clear Pathway
Seamless and Transparent - How do you move your way through the system
Ages, levels, and requirements for each clinic published
Developmentally Appropriate Competition
Re-entering the Program (other sports)
PEP - Parent Education Program
•Parents are your Ally!!
•Orientation Packet and/or Session
•Meetings - Comprehensive and Progressive
•Utilize Play Days
•Assistant Pros - Homework
•Engagement - Making the QS Connection
• Private Lessons - requiredCommitment - reasonable and specificAppropriate volume - burnout, less time to develop, other sportsPlay other Sports - requiredIncreased Competition - league and tournament playAthletic Development - at clinic, home, and through other sportsInvolvement of HP Pro - make the connection.
High Performance Program
Maximizing Spaceand Time
Scenario #1
•Large Groups
•Summer Camp
•Court Issues
ExpensesTaylor Free Will $8Bridges $9Clayton $8Christi (team leader) $10Vu (Director) $38Katie FreeKelli (team leader) $14Rachel $9Barbara (team leader) $20Instructor Cost $116/HourLifeguard $10/Hour
Total Cost $126/Hour
Do the Math48 Kids X $8/hour = $384
Private Lesson = $58/HourInstructor Expense = -$126
Total profit per hour = $316
48 Kids x $10/hour = $480Private Lesson = $58
Instructor Expense = -$126Total profit per hour = $412
Scenario #2
•10 and Under Large Class
•Medium Size Summer Camp
•Limited Court Space
Expenses
Cheri $36Steve $26
Christianne $14Clayton $8Instructors $84
$24 Kids x $10/hour = $240Profit $156/hourPrivate Lesson $58/hour
Total Profit$214/hour
Do the Math
Types of Instructors
Volunteer youth – 8th graders up to first time instructors.
Adult volunteers – select carefully.
High School instructors – get paid after X amount of volunteer hours and pass grading test. Pay starts at minimum wage, moves up with time and performance. Can be Team Leaders.
Non certified adult instructors – local college kids as well as adult league players. Pay depends on amount of experience. Team Leaders
Certified pros - Team Leader and Head Clinician
Roles of InstructorsYouth volunteers - begin with Play Days, then clinics. Best
use: fill-in hitting/hand feeding for quantitative tasks or games. Minimize the amount of feedback/instruction they
provide. Adult volunteers - start with Play Days, then clinic. Best use:
fill-in hitting and hand feeding for skill development, quantitative tasks, as well as coaching during games. No
Athletic Development unless in their background. Paid HS instructors - depends on level/experience of
instructor and players. Best use: for 4-6 year olds, HS Jrs. and Srs can instruct and provide feedback. For 7-10’s, assist pro with skill development and run a game court.
Non-certified adults - Best use: running games and Athletic Development. Use for skill development according to
subject.Certified Pros - Best use: skill development and AD.
Student/Teacher RatioDepend on three things: age and level of kids, experience of
instructor, and subject area.For younger kids (6 and under) you need a smaller ratio.
Attention spans are smaller and kids are less skilled.As kids improve and can rally, the ratio can get bigger.
An experienced instructor can handle more kids.When working on skills, especially skill acquisition, you need
smaller numbers and a more experienced instructor.When playing games, numbers can be larger.
When doing athletic development, an experienced instructor can handle a larger group.
Ratios can be higher if proximity to players is larger (36’ vs 60’ court)
Remember, the more attention required, the smaller the ratio.
Layering ProgramsThe Key to
Multiple Court Income
Intangibles•Extra Courts open for private
lessons
•Extra Courts for members
•Extra Courts for additional clinic
•Extra Courts to overlap clinicsTranslation = Extra
Income
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