Maximizing Profits using the Quick Start Play

Format

South Carolina Professional Tennis AssociationUSTA South Carolina Annual Meeting

Craig S. Jones

Focus on the Product

10 and Under Tennis

Creating the Complete 10 and Under Program

✓Play Opportunities

✓Quality Instruction

✓Clear Pathway

✓PEP - Parent Education Program

✓High Performance Track

✓Promotion

Play Opportunities(Competition)

Club/Facility ClinicHome

Play DaysIntra-club league

Local AreaUSTA Junior Team Tennis

Inter-club leagueNovice Tournaments (USTA and/or USPTA)

RegionUSTA State/Sectional level events

Quality Instruction

•Caring Staff•Women Rule!•Find Young Talent•Balance of Fun and Skill•Change in Methodology •Culture of Control•3-Dimensional Coaching - get away

from the cart!•Maximizing use of Instructors

Culture of ControlTeach boundaries in everything they do: roll/toss/throw and catch, hit balls, play points, athletic development.

Start with individual tasks/skills with quantitative goals.Progress to cooperative skills with quantitative goals.Teach them how to toss to each other, premium on

accuracy.Count out loud while performing tasks/skills (ind. or

coop.).When they compete, it is in a group, with cooperative

tasks first. Add peer pressure in a healthy environment. Don’t let

down your teammates or your partner.“Re-program” them to think control as it relates to

tactics. The Great Unknown - when hitting a ball, it always has

intention/purpose.Ignore Home Runs, Praise Success.Associate movement with control.

Clear Pathway

Seamless and Transparent - How do you move your way through the system

Ages, levels, and requirements for each clinic published

Developmentally Appropriate Competition

Re-entering the Program (other sports)

PEP - Parent Education Program

•Parents are your Ally!!

•Orientation Packet and/or Session

•Meetings - Comprehensive and Progressive

•Utilize Play Days

•Assistant Pros - Homework

•Engagement - Making the QS Connection

• Private Lessons - requiredCommitment - reasonable and specificAppropriate volume - burnout, less time to develop, other sportsPlay other Sports - requiredIncreased Competition - league and tournament playAthletic Development - at clinic, home, and through other sportsInvolvement of HP Pro - make the connection.

High Performance Program

Maximizing Spaceand Time

Scenario #1

•Large Groups

•Summer Camp

•Court Issues

ExpensesTaylor Free Will $8Bridges $9Clayton $8Christi (team leader) $10Vu (Director) $38Katie FreeKelli (team leader) $14Rachel $9Barbara (team leader) $20Instructor Cost $116/HourLifeguard $10/Hour

Total Cost $126/Hour

Do the Math48 Kids X $8/hour = $384

Private Lesson = $58/HourInstructor Expense = -$126

Total profit per hour = $316

48 Kids x $10/hour = $480Private Lesson = $58

Instructor Expense = -$126Total profit per hour = $412

Scenario #2

•10 and Under Large Class

•Medium Size Summer Camp

•Limited Court Space

Expenses

Cheri $36Steve $26

Christianne $14Clayton $8Instructors $84

$24 Kids x $10/hour = $240Profit $156/hourPrivate Lesson $58/hour

Total Profit$214/hour

Do the Math

Types of Instructors

Volunteer youth – 8th graders up to first time instructors.

Adult volunteers – select carefully.

High School instructors – get paid after X amount of volunteer hours and pass grading test. Pay starts at minimum wage, moves up with time and performance. Can be Team Leaders.

Non certified adult instructors – local college kids as well as adult league players. Pay depends on amount of experience. Team Leaders

Certified pros - Team Leader and Head Clinician

Roles of InstructorsYouth volunteers - begin with Play Days, then clinics. Best

use: fill-in hitting/hand feeding for quantitative tasks or games. Minimize the amount of feedback/instruction they

provide. Adult volunteers - start with Play Days, then clinic. Best use:

fill-in hitting and hand feeding for skill development, quantitative tasks, as well as coaching during games. No

Athletic Development unless in their background. Paid HS instructors - depends on level/experience of

instructor and players. Best use: for 4-6 year olds, HS Jrs. and Srs can instruct and provide feedback. For 7-10’s, assist pro with skill development and run a game court.

Non-certified adults - Best use: running games and Athletic Development. Use for skill development according to

subject.Certified Pros - Best use: skill development and AD.

Student/Teacher RatioDepend on three things: age and level of kids, experience of

instructor, and subject area.For younger kids (6 and under) you need a smaller ratio.

Attention spans are smaller and kids are less skilled.As kids improve and can rally, the ratio can get bigger.

An experienced instructor can handle more kids.When working on skills, especially skill acquisition, you need

smaller numbers and a more experienced instructor.When playing games, numbers can be larger.

When doing athletic development, an experienced instructor can handle a larger group.

Ratios can be higher if proximity to players is larger (36’ vs 60’ court)

Remember, the more attention required, the smaller the ratio.

Layering ProgramsThe Key to

Multiple Court Income

Intangibles•Extra Courts open for private

lessons

•Extra Courts for members

•Extra Courts for additional clinic

•Extra Courts to overlap clinicsTranslation = Extra

Income