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Youthlab is the first factory and repository of Indonesian youth insight, compromised of multi-talented youths of various background, the research and consulting company helps corporations and organizations create precious connection with the fickle yet precious market segment. Through etnographic research, online tracking, creative focus group discussion, and other means, we help you create a dialogue with the youths of Indonesia in the most efficient manner. We Here to Make that happen to you *kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia
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www.enterthelab.com
>All The Small Things<
Youth Laboratory IndonesiaIntroduction
2(>)We’reThe Small Research Firmwww.enterthelab.com
2(<)Interested In The BIG
Youth Marketwww.enterthelab.com
4
3(>)Having Only The Small Team
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Founder & Co-Founders
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4(><) Starting Small,With Big Ambitions:Big ClientBig ProjectBig Office
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5(<) Utopic OnCompeting Against The BIG Guys!
6(<) Facing The Big
Marketing Problem: Iconism www.enterthelab.com
7 (<) Realizing That The Big Awareness Project Is Weak
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25% Answer Correctly,
75 % Conform at least once
Solomon Asch Psychological Research
Youth Culture
Informational Gap
Marketing Industries
8(<)Then The Small Circle & Big Gap Became Important
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Psychology
AnthropologyMarketingCommunication
Youth Culture
Youth Culture
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9(<)After it, We Take The Small Steps That Matters
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10(<)Find That Youth: Trust The
Small World
Fifi Alvianto
“Youths don’t listen to brandscoming from ‘the big world’, insteadthey listen to brands which camefrom friends with the same age ”
-www.hijabscarf.blogspot.com-
“TV could corrupt your mind”
Arianstone 24 years old
Fixed Gear Evangelist,BandungSouth Beach Queen
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11(<) Have Smaller Respect to Media
Q:In Your Opinion, what Handset is actually use by Daniel Mananta?
Blackberry Nexian Huawei Nokia Iphone Sony Ericsson Samsung Motorola LG0%
10%
20%
30%
40%
50%
60%
70% 63.00%
3.80% 3.60% 6.10%10.50%
3.30% 3.80% 1.30%4.60%
N=533 Gender proportion=55 M/45 F Age=14-29 Education=55 SMU/34 S1
In 2010 Daniel ManantaWas set as icon for Nokia
Latest handset.The data shows that youth
Lack of trust to TV IconIncrease due to their
Scrutiny habit of seekingInformation through the net.
Peer group become the main source of valid information for
The young people
Name: Daniel ManantaNickname: VJ DanielAge: 31 years oldStar his career as MTV hostAlso known as Indonesian IdolHostAlso stars in the local tv series,Icon of a Honda Vario & IM3
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12(<) Help People Avoid The Big Youth Marketing Mistakes
Architecture student in Bandung
Create a blog www.fiminin.blogspot.com
Becomes model for local brand
13 (>) Listen ToThe Big Influences
Ashfi Qamara (Fashion Blogger)Picture taken from Cycle Chic blog
Trendsettersfor moslem
fashion
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Tea63%
Water21%
Soda7%
Juice5%
Milk2%
Other2%
14 (>) Find The Small Indigenous Tastes
Q: Most Preferred Drink?
“4 things that make communityso important:1. Benefit2. Identity3. Similarity4. Future”
-Arifin Windarman-Fashion Outlet OwnerUNKL347
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15 (>) Saw The Small Fight Against Capitalism
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16(<)Break The Big Gap:“It’s not always about selling”
17 (>) Having The Many Small Achievements
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#Help students on their researchTask on Youth Marketing (Example:Do Beyond Age By Sara Dwita/IKJ)
Our Small Secret
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18 (>)We Spend Smaller Time at The Office
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19(<) Kill The Big Ambitions!:
Big ClientBig ProjectBig Office
Big Popularity----------------------------
Appreciate The Small Client
Small ProjectSmall Office
Big RelationshipThat Create Big Changes!
20 (><) In Order to Be The Next Big Thing We Got To Think About All
The Small Thing
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Take The Next Small Steps….
Contact us www.enterthelab.com
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