Embed Size (px)
DESCRIPTION
A comprehensive report on how community leaders, icon, and idol influence Indonesian Youth lifestyle. This research insights also reveal what lies ahead for Indonesian youth culture & what are the key changes 2013 onward. *kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia
Citation preview
www.enterthelab.com
Indonesian Youth Trendsetters 2013
Youth laboratory indonesia Trends Report
Report copyright of PT Kreasi Pemuda Indonesia
Price 3850USD Photo courtesy of Helltrust
Written by: Muhammad Faisal
Tara Talita
www.enterthelab.com
Founded in 2009,Youthlab is the first factory and repository of
youth insight in indonesia. compromised of multi-talented
youths of various background, the research and consulting company
helps corporations and organizations create precious
connection with the fickle yet precious market segment.
Through contemporary methodological approach we help
you create a dialogue-collaboration with the youths of Indonesia in the most efficient
manner. We Here to Make that happen to
you
>About The Author< Youth Laboratory Indonesia
www.enterthelab.com
>About The Author< Doctoral candidate in psychology, focusing on youth political behavior. 7 years of experience in the field of social psychology & public opinion research. lecturer of research methodology in several university in Jakarta. Editor of 2 psychological research journal.
Bachelor of Business Management. More than 5 years of experience in the field Of research. Responsible as head for many field Research & activation segmented on youth for Youthlab since 2009. Author Of the serial slides report ‘Indonesian Youth trends Kaleidoscope’.
Tara Talita
Muhammad Faisal
Youth Culture
Informational Gap
Marketing Industries
>How we do it<
Youth Culture
Youth Culture
www.enterthelab.com
We realized that to fully understand youthculture and behavior we couldn’t expect
tofind it through a few focus group discussion.Basic survey
may also be a pitfall in research if we don’t
empathize and use a reverse psychology on youth. That’s
why we don’t depend or focus on a singular methodology,
instead we use a cross transactional data and
longitudinal Investigation notes as source of insights.
Soulful
Trademark of our report
Youth Insights
www.enterthelab.com
1. Rise of the middle class & Youth trends shift 2. Political leader change & global idol transformation 3. Depdence on mobile & internet 4. Jakarta as epicentrum of trends 5. Indigenousity of trends 6. Digital VS Street Activist 7. Entrepreneurial trends ‘old school’ vs ‘new school’ 8. Art: fine art & hipster 9. Media trust: in search of depth & difference 10. Authenticity in a long tail era
>Tabel of Content<
www.enterthelab.com
The report covers insights trends in Jakarta‐Bandung‐Padang‐Aceh‐Malang‐Semarang Yogyakarta‐Solo‐Pekan Baru‐Medan‐Madiun‐Tuban‐Surabaya gain through direct fields EtnoResearch and observation by the author.
What is the next steps? 1. Purchase this Report or 2. Invited us for a 2 hours
presentation, Q&A of the current topics
Visit our web for more info
www.enterthelab.com Or contact:
[email protected] [email protected]
