Branding for Skeptics

“I’m a skeptic.”Deist

Non-believerRationalistAgnosticAtheist

Humanist

Skeptics have a brand image problem.

It’s not too late to fix it.

The Constructive Skeptic

Steve CunoThe RESPONSE Agency

Salt Lake City

Rebranding Skepticism at the Grassroots Level

Distinctive name & logo?

What is a brand?

Cool slogan?

What is a brand?

What you say about yourself?

What is a brand?

“THE STRENGTH TO BE THERE”

Brand

The experience you create for your customers

Creating a Positive Customer Experience

DeistNon-believerRationalistAgnosticAtheist

HumanistDELAY

“I love to drink ox bile.”

“Taurine”

Anchor the label in something positive

“I don’t believe in…”

HomeopathyPsychicsDousersMixing church with stateAlien visitorsNear-death experiencesMysticismReligionBigfootMiraclesMagicFortune tellingAstrology

“I don’t believe in…”

Think through and express what we support

“I believe in what the evidence supports.”

“I believe in honesty, integrity, equal rights, and treating one another with

fairness, dignity, and respect.”

“I believe in and defend the right of all people to believe as they choose, whether

or not I see things the same way.”

DeistNon-believerRationalistAgnosticAtheist

Humanist

Do something positive

Play nice.

“Faith”Sam Harris: “Faith is nothing more than the license religious people give themselves to keep believing when reasons fail.”

Richard Dawkins: “Faith is the great cop-out, the great excuse to evade the need to think and evaluate evidence.”

“Faith is a decision to believe in that which cannot be empirically demonstrated.”

Be sure the message is well-timed and well-targeted

“Never miss a good opportunity to shut up.”

—Will Rogers

Our brand is for some.Some people do care.

Some people do respond to facts.Some minds can be changed.

Steve CunoSteve@ResponseAgency.comPhone 801-971-0045