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Marketing & Design for the Enterprise
Marketing
Marketing across customer types
CONSUMER
SMB
ENTERPRISE
Percolate is a marketing technology platform that helps brands create content at scale.
Percolate is a marketing technology platform that helps brands create content at scale. We’re building the system of record for marketing
Our team structure
Communications Design
Growth Product Marketing
Comms/Community
Start with the Building Blocks
BRAND
AUDIENCE
PLATFORM
TRIGGER
OBJECTIVE
What do you stand for? What are you about?
Who are you talking to? What do they care about?
How is your content being delivered?
Why is your content relevant right now?
What do you hope to achieve with this content?
MarketingTechnology
Culture
Design
Who we are trying to reach
Brand Manager
Community Manager
Industry Analyst Prospective EmployeesBroader tech, marketing, local community
How it all comes together
From Speakeasy to Advocate
From Whitepaper to Client
From Blog to Employee
How we deliver our contentSocial Media
Whitepapers
Events Blog
Syndicated Content
A few additional thoughts
Economic Buyer vs User Buyer
The Demo is a Product
Gotta Win Procurement
Design
Hi
Redefining Product Design
FEELINGS, NOT LASERS
RESEARCH UX VISUAL
BUILDING A DESIGN DEPARTMENT
RESEARCH UX VISUAL
WHAT?
PRODUCT DESIGNER
CLEAR LINE OF SIGHT
Start to Finish
3 YEARS IN THE MAKINGStart to Finish
LISTENING AS A CO.
INSIGHTS
FIRST PRINCIPLES
BRIEF
JOBS PEOPLE DO
RESEARCH
CONSUMER GRADE
RESEARCH
UP THE COLLABORATION
RESEARCH
DEAR DIARY
RESEARCH
A LIVING THING
STORIES
QUICK N’ DIRTY
STORIES
ONLY REAL WORDS
STORIES
BUILD WITH PATTERNS
PROTOTYPE
GOING ON TOUR
PROTOTYPE
LIGHTS ON
SCOPE
GUIDELINES SIMPLIFY
VISUAL
AS LITTLE AS POSSIBLE
VISUAL
STYLE STUDIES
VISUAL
INTERNAL SESSIONS
QA
Start to Finish
BRIEF
STORIES SCOPE
RESEARCH
QA
PROTOTYPE
INSIGHTS
VISUAL
Guide to Wire framing
Guide to User Stories
Guide to Visual Design
Guide to Prototyping
@PercolateDesign
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