Marketing & Design for the Enterprise

Marketing

Marketing across customer types

CONSUMER

SMB

ENTERPRISE

Percolate is a marketing technology platform that helps brands create content at scale.

Percolate is a marketing technology platform that helps brands create content at scale. We’re building the system of record for marketing

Our team structure

Communications Design

Growth Product Marketing

Comms/Community

Start with the Building Blocks

BRAND

AUDIENCE

PLATFORM

TRIGGER

OBJECTIVE

What do you stand for? What are you about?

Who are you talking to? What do they care about?

How is your content being delivered?

Why is your content relevant right now?

What do you hope to achieve with this content?

MarketingTechnology

Culture

Design

Who we are trying to reach

Brand Manager

Community Manager

Industry Analyst Prospective EmployeesBroader tech, marketing, local community

How it all comes together

From Speakeasy to Advocate

From Whitepaper to Client

From Blog to Employee

How we deliver our contentSocial Media

Whitepapers

Events Blog

Syndicated Content

A few additional thoughts

Economic Buyer vs User Buyer

The Demo is a Product

Gotta Win Procurement

Design

Hi

Redefining Product Design

FEELINGS, NOT LASERS

RESEARCH UX VISUAL

BUILDING A DESIGN DEPARTMENT

RESEARCH UX VISUAL

WHAT?

PRODUCT DESIGNER

CLEAR LINE OF SIGHT

Start to Finish

3 YEARS IN THE MAKINGStart to Finish

LISTENING AS A CO.

INSIGHTS

FIRST PRINCIPLES

BRIEF

JOBS PEOPLE DO

RESEARCH

CONSUMER GRADE

RESEARCH

UP THE COLLABORATION

RESEARCH

DEAR DIARY

RESEARCH

A LIVING THING

STORIES

QUICK N’ DIRTY

STORIES

ONLY REAL WORDS

STORIES

BUILD WITH PATTERNS

PROTOTYPE

GOING ON TOUR

PROTOTYPE

LIGHTS ON

SCOPE

GUIDELINES SIMPLIFY

VISUAL

AS LITTLE AS POSSIBLE

VISUAL

STYLE STUDIES

VISUAL

INTERNAL SESSIONS

QA

Start to Finish

BRIEF

STORIES SCOPE

RESEARCH

QA

PROTOTYPE

INSIGHTS

VISUAL

Guide to Wire framing

Guide to User Stories

Guide to Visual Design

Guide to Prototyping

@PercolateDesign