Webinar: Social Media In Manufacturing

Social Media in Manufacturing:

Why It Should Matter to You

Presenters:

John Sonnhalter – Sonnhalter

Greg Habermann – SageRock

The Webinar will begin shortly.

There are many options for manufacturers to be

engaged in social media. We’re going to focus on:

• YouTube

• Slideshare

• LinkedIn

• Blogs

• YouTube has 1 billion unique visitors each

month and sees four billion video views

every day

• Second largest Search Engine in the

world.

• Integrated into Google results

Looking at YouTube

• One hour of video is uploaded to YouTube

every second that’s:

– 24 hours of video every 24 seconds,

– 60 hours a minute,

– 9 months every 2 hours,

– a decade every single day and

– a century every 10 days

• Users on YouTube spend a total of 2.9

billion hours per month (326,294 years)

watching video

YouTube’s Tremendous Volume

• Not TV Advertising

• Lean Back vs. Lean Forward

"It's got to be 30 seconds?"

• My answer is, tell the story first

• Shorter is almost always sweeter

• Focus on first 15 sec

• Telling a story:

– Engage customers

– Educate customers

– Point of differentiation

– Entertain customers

– Be different

Opportunity for Quality & Engagement

http://www.youtube.com/user/Blendtec

Sales increased 700%, 5X the company's old record

• Unique Stats to Track Success

• Learn More about Your Audience

• Understand how Your Videos Work

YouTube Insights

• Cheapest Form of Online Advertising

• Ties into Google Adwords & Analytics

• Several Types of Video Ads

– In-Stream

– In-Display

– In-Search

– In-Slate

– Display Ads

– ReMarketing Opportunities

Video Integration into Adwords

• World's largest community for sharing

presentations.

• 60 million monthly visitors

• 130 million pageviews/month

• One of the most visited 200 websites

in the world.

• Upload:

– Presentations

– Documents

– PDFs

– Videos

– Webinars

What is Slideshare?

• Accepts a Variety of formats

• Share Publicly with Millions

• Share Privately with

– Clients

– Colleagues

– Intranets

Share Your Presentations with the World

• Largely Untapped SEO Potential

• Improve Your Presentation Skills

• Get Invited to Speak

• Ties Together with Facebook and

LinkedIn

• Grow Your Professional Network

• Embed Slideshare on Your Blog

What are some Slideshare Benefits?

• Sync MP3 Audio with a Presentation

• Create:

– Webinars

– Recorded Lectures

– Multimedia Slideshows (w/ YouTube)

Use Slideshare to Create Webinars on the Fly

• Professional social networking site

• Virtual community for professionals

• The most under-utilized social media tool for business

What is LinkedIn?

• 200 million members worldwide

• 74 million members in the USA

• 27 million company pages

• 1.5 million LinkedIn groups

Why Use LinkedIn?

• Stay in front of your contacts

• Build thought leadership and credibility

• Share like interests outside your network

LinkedIn for Business

The Reach of LinkedIn

• 914 personal connections

• 13,100,140 links to other professionals

• 1.5 million groups

• Participate in both conversations as well as contributions

LinkedIn Groups

What Is a Blog?

• A form of social media

• Websites that allow individuals, groups and companies to share

opinions and information in long form on a regular basis

• Considered “owned” media

Key Questions

1. Who is your audience?

2. Who is competing for your audience’s attention?

3. What do you want your blog’s focus to be?

4. What goals are you trying to achieve?

5. How are you going to measure those goals?

Pros of Starting a Blog

• Establish your brand as a thought leader in the industry

• Share your professional knowledge with personality

• Creates a central hub for social media efforts

• Build relationships

• Can be used to support other marketing initiatives

• The size of your organization doesn’t affect the quality of your blog

What to Ask?

• Who will be responsible for oversight of the blog?

• Do you have the time to blog?

• Can you repurpose existing content into blog posts?

• How many posts can you commit to writing per week?

• Do you have something interesting to write about?

• What resources do you have available?

• Will you be able to get involved in other social media (LinkedIn,

Facebook, Forums, etc.)?

Questions?

Contact us:

John: jsonnhalter@sonnhalter.com

Greg: greg@sagerock.com