Visual Marketing with Instagram

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Tips, tricks and techniques for using Instagram to market your business.

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Visual Marketing with Instagram

#ObeoWebinar

Presented by Marci James

The Stats• Launch October, 2010• Bought by Facebook for $715 million• 200 Million monthly users• In the US, 20% of all adult woman use Instagram• 70% log in at least once a day• Instagram generates 58 times more engagement

per follower than Facebook and 120 times more engagement per follower than Twitter.

Need a Reason?

• It’s fun• It’s MOBILE• Reach a wider audience – spread

your net• 65% of the world’s top 100

brands are using Instagram• Get more engagement!• Visual marketing should be this

easy!

Where to Start?

• Download the app!• Sign up – use your twitter handle as

your user name if available.• Add a link to your website• Link your Facebook & Twitter profile

KEY TIP: Since Instagram is rooted in mobile usage, make sure that the website that you decide to link your profile to is mobile friendly.

BalanceBalance fun personal photos with business photos

Filters

Don’t stress over the filters and don’t over use the filters.

HashtagsBuild a hashtag strategy

1. You can use up to 30 hashtags, but don’t! it’s looks spammy

2. Create your own hashtags that target your niche and audience

3. Bookmark them in groups of 6, in a convenient location like a word doc or Evernote

4. Use 6 per post, but add more can be added in the comments

5. Make sure the hashtags are consistent with the post

Popular Hashtags

Gain engagement by using popular hashtags!

http://top-hashtags.com/instagram

/

Followers

• Connect and share to Facebook and Twitter• Use relevant and popular hashtags• Quality trumps quantity• Be social. Engage with others, like

and comment• Promote in Newsletters, business

cards, other social networks• Find influencers and network

Photo Map

• If turned on, will organize your geotagged photos on a map. • Your map will be

displayed prominently on your profile. • By default, adding

location or adding to your Photo Map is turned off for all photos you upload to Instagram.

Photo Map

Make Collages!

Picstitch is my favorite collage

app!

Add Text!Overlay text with Over! http://madewithover.com/

• Just Listed!• Just Sold

• Neighborhood• Open house• Beds/baths

Video

Use both photos and video!

You can upload 3-15 seconds of video

A Posting Plan

• Create a posting plan for your business photos• Use https://

postso.com to schedule! $14.95/month

Follow Back!

Use Iconosquare! http://

iconosquare.comIt’s also great for

statistics

Instagram on the Web!http://instagram.com/obeoinc

Marci JamesMarci.James@Obeo.com

www.Facebook.com/SayObeowww.Facebook.com/Marci.JamesTwitter: @Obeo & @MarciJames

www.Obeo.com/blogObeo Training Center:

www.Obeo.com/Training