24
Visual Marketing with Instagram #ObeoWebinar Presented by Marci James

Visual Marketing with Instagram

Embed Size (px)

DESCRIPTION

Tips, tricks and techniques for using Instagram to market your business.

Citation preview

Page 1: Visual Marketing with Instagram

Visual Marketing with Instagram

#ObeoWebinar

Presented by Marci James

Page 3: Visual Marketing with Instagram

The Stats• Launch October, 2010• Bought by Facebook for $715 million• 200 Million monthly users• In the US, 20% of all adult woman use Instagram• 70% log in at least once a day• Instagram generates 58 times more engagement

per follower than Facebook and 120 times more engagement per follower than Twitter.

Page 4: Visual Marketing with Instagram

Need a Reason?

• It’s fun• It’s MOBILE• Reach a wider audience – spread

your net• 65% of the world’s top 100

brands are using Instagram• Get more engagement!• Visual marketing should be this

easy!

Page 5: Visual Marketing with Instagram

Where to Start?

• Download the app!• Sign up – use your twitter handle as

your user name if available.• Add a link to your website• Link your Facebook & Twitter profile

KEY TIP: Since Instagram is rooted in mobile usage, make sure that the website that you decide to link your profile to is mobile friendly.

Page 7: Visual Marketing with Instagram

BalanceBalance fun personal photos with business photos

Page 8: Visual Marketing with Instagram

Filters

Don’t stress over the filters and don’t over use the filters.

Page 9: Visual Marketing with Instagram

HashtagsBuild a hashtag strategy

1. You can use up to 30 hashtags, but don’t! it’s looks spammy

2. Create your own hashtags that target your niche and audience

3. Bookmark them in groups of 6, in a convenient location like a word doc or Evernote

4. Use 6 per post, but add more can be added in the comments

5. Make sure the hashtags are consistent with the post

Page 10: Visual Marketing with Instagram

Popular Hashtags

Gain engagement by using popular hashtags!

http://top-hashtags.com/instagram

/

Page 11: Visual Marketing with Instagram

Followers

• Connect and share to Facebook and Twitter• Use relevant and popular hashtags• Quality trumps quantity• Be social. Engage with others, like

and comment• Promote in Newsletters, business

cards, other social networks• Find influencers and network

Page 12: Visual Marketing with Instagram

Photo Map

• If turned on, will organize your geotagged photos on a map. • Your map will be

displayed prominently on your profile. • By default, adding

location or adding to your Photo Map is turned off for all photos you upload to Instagram.

Page 13: Visual Marketing with Instagram

Photo Map

Page 14: Visual Marketing with Instagram

Make Collages!

Picstitch is my favorite collage

app!

Page 15: Visual Marketing with Instagram

Add Text!Overlay text with Over! http://madewithover.com/

• Just Listed!• Just Sold

• Neighborhood• Open house• Beds/baths

Page 16: Visual Marketing with Instagram

Video

Use both photos and video!

You can upload 3-15 seconds of video

Page 17: Visual Marketing with Instagram

A Posting Plan

• Create a posting plan for your business photos• Use https://

postso.com to schedule! $14.95/month

Page 18: Visual Marketing with Instagram

Follow Back!

Use Iconosquare! http://

iconosquare.comIt’s also great for

statistics

Page 19: Visual Marketing with Instagram

Instagram on the Web!http://instagram.com/obeoinc

Page 20: Visual Marketing with Instagram
Page 21: Visual Marketing with Instagram
Page 22: Visual Marketing with Instagram
Page 23: Visual Marketing with Instagram
Page 24: Visual Marketing with Instagram

Marci [email protected]

www.Facebook.com/SayObeowww.Facebook.com/Marci.JamesTwitter: @Obeo & @MarciJames

www.Obeo.com/blogObeo Training Center:

www.Obeo.com/Training