Using Social Media To Tell Your Story

What We Will Cover• Where you should be posting

on social media

• What you should be posting

• How you should be posting

• Strategies to use to tell your story about your award and exchange program

What we will not cover

• Why social media is important

• How to set up a social media account

• How to use subject matter unrelated to your award or program

Global Use of Social Media

Global Social Media Platforms

1.59 BillionUsers

*As of December 2015

320 MillionUsers

*As of September 2015

400 Millions Users

*As of March 2015

Source: AdWeek.com

Facebook | Twitter | Instagram

https://www.youtube.com/watch?v=s3rWAd8KQxE&nohtml5=False

The Social Media Revolution 2016

The Six-Step Social Media Plan

Six-Step Plan | Be Creative

Six-Step Plan | Be Informative

Six-Step Plan | Share Across Platforms

Six-Step Plan | Promote Often

Six-Step Plan | Use Influencers

Know who is talking about you and what they aresaying!

Answering a TrollWhat you need to know