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How to Use Visual Social Media to Tell Your Story
Rebecca CorlissHubSpot
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Lead
Today’s Agenda
The Visual Shift
Using Visuals as a Story Telling Tool
Exercise: Examining Visual Stories
[10-Minute Break]
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Today’s Agenda
Overview of Social Tools
Exercise: Telling Oceans’ Stories
Discussion: Telling Oceans’ Stories
Wrap Up
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Lead5
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THE VISUAL SHIFT
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7Pew Research
Averaging At 70%
8Pew Research
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75% of American Fisheries Society members indicated that they use social media.
Of those who use social media:
• 87% use social media for networking • 76% communicate scientific findings with the public• 69% use it for constituent/public outreach
OPPORTUNITY:
SOCIAL MEDIASHIFT TOWARD VISUAL CONTENT.
Began with Facebook
2012
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PastPast
Present
Past
PresentPresent
Past
PresentPresent
?
Our Takeaways:
Social networks are a vastly used communication tool, accessed by 70% of the adult world and 74% of Congress.
At the same time, technology is changing to feature images more highly than text.
Our Takeaways:
The technology shift also is training users to contribute more photos in their own communications.
Our Takeaways:
Next Step:
Now let’s discuss how we we should use visuals specifically to amplify Oceans’ Story.
USING VISUALS AS A STORY TELLING TOOL
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FACT:
Visuals are processed 60,000 times faster in the brain than text.
Zabisco
8 Seconds
National Center for Biotechnology Information, U.S. National Library of Medicine
Average Attention Span in 2013:
(It was 12 seconds in 2000.)
Example
Visuals Impact on Emotion
My father cried at my wedding. It was beautiful.
A couple pauses between salvaging through the remains of their home after a tornado devastated Moore, Oklahoma.
It’s a struggle to improve panda survival rate. A quarter of male pandas die in the first year.
DiscussionWhy do you think the visual had a different impact than the text?
Our Takeaways:
The human brain process images faster than text.
Humans’ attention span on average is only eight seconds, and it is slowly shrinking.
Our Takeaways:
Images have a unique power to convey a story and emotion with greater impact than text.
Our Takeaways:
Next Step:
Let’s review other other nonprofits’ stories and see how well we are able to understand their stories.
EXERCISE: EXAMINING VISUAL STORIES
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Exercise1. Look at the image
examples shared online.
2. Discussion: What story is the company hoping to tell?
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Nonprofits can use visuals to evoke emotion with their target audiences.
Our Takeaways:
Social images can help communicate key ideas to help organizations better accomplish their goals.
Our Takeaways:
Next Step:
We will review the different social networks and how you can use them to accomplish your goals.
10-Minute Break
OVERVIEW OF SOCIAL TOOLS
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Lead
Social Networks For Review
Google+
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Mobile
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1. Twitter
Charity:Water
Twitter & The Media
How to Post to Twitter
Click camera icon.
How to Post to Twitter
Select your image.
How to Post to Twitter
Write your caption & share.
2. Facebook
The Breast Cancer Site
How to Share with Oceans’ Facebook
Collect Images for Violet
3. Instagram
National Wildlife Foundation
How to Post to Instagram
Click camera & take photo.
How to Post to Instagram
Add effects, caption, & share.
Google +
Kiva
Kiva on Google.com
Google+ Hangouts On Air
Ashoka
Connecting on LinkedIn
How to Post to LinkedIn
Click the paperclip.
How to Post to LinkedIn
Select your image.
How to Post to LinkedIn
Write caption & click share.
How to Email via Mobile
Click share icon. Select mail.
How to Email via Mobile
Write email & hit send.
DiscussionHow could you imagine using these tools on a regular basis?
EXERCISE: TELLING OCEANS’STORIES THROUGH SOCIAL
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Exercise1. Pair up with the person next to
you.
2. Pick three ideas that relate to main Oceans’ story that want to tell.
3. Imagine two visuals you could use to tell each story.
DISCUSSION: TELLING OCEANS’STORIES THROUGH SOCIAL
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Discussion1. Please pick one visual to share.
2. Group: What other visuals could tell that story?
3. How could you imagine capturing this image considering your daily activities?
GROUP WRAP UP
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Use social media to communicate with your target audience.
Start thinking about the visuals you can capture each day.
Try integrating social into your weekly activities.
Take advantage of the emotional impact of visuals.
Use social to better educate your stakeholders.
Discussion
What is one thing you are going to do differently to help impact Oceans’ story telling potential?
Thank You
Rebecca CorlissHubSpot
