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THE ULTIMATE GUIDE TOMarketing With Pinterest
100 MILLION USERS
79% FEMALE 21% MALE
MEDIAN AGE IS 40 14.2 MINUTES
75% DAILY TRAFFIC
COMES FROM MOBILE
61% MORELIKELY TO VISIT
PINTEREST IF YOU’RE A MOM
CHICKEN 78%CHOCOLATE 70%
RECIPE 56%
BUTTER 49% WEDDING 40%
PEANUT 39%
COOKIES 36%
HOMEMADE 34%
SALAD 33%
CREAM 31%
PINTEREST HEAVILY FAVORSTOPICS THAT REL ATE TO
FOOD, HOME, AND LIFEST YLES.
52%
Food
Home
Lifestyle
Business/Tech
18%
15%
10%
4%2%
News
Other
If there wasn’t a reason to use Pinterest before, there definitely
is a reason now.
Although the average age of daily active pinners is under 40.
Is the average time spent on Pinterest per visit.
The majority of Pinterest interaction
takes place on mobile phones and tables, so consider the smaller interface as you pin.
Mothers can use Pinterest for their
children’s activities, shopping, cooking
ideas, and for personal use.
What do they love to pin?
What should my pin look like?
According to Pinterest, all pins should be...
ONE3 PRO TIPS
TO MAKE AWESOME
VISUAL PINS
Use faces in your images
TWOUse 735px x 1102px for size
THREEUse the Pinterest button
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And remember, color matters. Learn the emotional psychology of each color.
What should I write?
ONEUse just over 300 characters
TWO
THREEWrite calls to action
Always include a link & the price
FOUR
FIVEMention others
Use keywords for searching
Your description
matters. Follow these five tips to make them optimized for
Pinterest.
THE FOURSpecial Types Of Pins
Rich Pins BuyablePins
ONE
Rich pins allow you todefine additonal info with
meta-tags and come in five categories: Product, recipe,
article, movie, and place
TWO
Pinterest’s newest feature! Buyable pins allow users to buy the product all within the Pinterest app itself. It’s
now available to anyone using Shopify.
Promoted Pins
Purchase promoted pins to increase your traffic!
Engagement has shown to increase 2-5%.
RepinsDon’t forget the classic repin.
Over 80% of all pins are repins. Grow your traffic
simply by collecting really great content.
THREE FOUR
FOOD
The best time to post on Pinterest is 8-11pm,
especially on Saturdays.
QuickTip:
The worst time on Pinterest is during work
hours.
Make sure to include a call to action! 80% of people
that see your content during peak times won't
interact otherwise.
FITNESS
GADGETS
QUOTES
OUTFITS
GIFS
TRAVEL
If you are also posting during the week, try to target the top subjects of the day!
When should I pin?
Ready to schedule your awesome content to Pinterest?Schedule your Pins right in your CoSchedule social media
editorial calendar where you manage everything else.Try it for free now!
References:http://www.jeffbullas.com/2015/02/26/10-amazing-facts-about-pinterest-marketing-that-will-surprise-you/http://corp.wishpond.com/pinterest-marketing-resources-for-business/15-facts-you-need-to-know-about-pinterest/http://www.cision.com/us/2015/01/25-pinterest-facts-and-pr-best-practices/http://expandedramblings.com/index.php/pinterest-stats/2/http://mashable.com/2012/04/29/pinterest-interest/#wQpepcmp48qEhttp://sproutsocial.com/insights/pinterest-statistics/
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