THE ULTIMATE GUIDE TOMarketing With Pinterest

100 MILLION USERS

79% FEMALE 21% MALE

MEDIAN AGE IS 40 14.2 MINUTES

75% DAILY TRAFFIC

COMES FROM MOBILE

61% MORELIKELY TO VISIT

PINTEREST IF YOU’RE A MOM

CHICKEN 78%CHOCOLATE 70%

RECIPE 56%

BUTTER 49% WEDDING 40%

PEANUT 39%

COOKIES 36%

HOMEMADE 34%

SALAD 33%

CREAM 31%

PINTEREST HEAVILY FAVORSTOPICS THAT REL ATE TO

FOOD, HOME, AND LIFEST YLES.

52%

Food

Home

Lifestyle

Business/Tech

18%

15%

10%

4%2%

News

Other

If there wasn’t a reason to use Pinterest before, there definitely

is a reason now.

Although the average age of daily active pinners is under 40.

Is the average time spent on Pinterest per visit.

The majority of Pinterest interaction

takes place on mobile phones and tables, so consider the smaller interface as you pin.

Mothers can use Pinterest for their

children’s activities, shopping, cooking

ideas, and for personal use.

What do they love to pin?

What should my pin look like?

According to Pinterest, all pins should be...

ONE3 PRO TIPS

TO MAKE AWESOME

VISUAL PINS

Use faces in your images

TWOUse 735px x 1102px for size

THREEUse the Pinterest button

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And remember, color matters. Learn the emotional psychology of each color.

What should I write?

ONEUse just over 300 characters

TWO

THREEWrite calls to action

Always include a link & the price

FOUR

FIVEMention others

Use keywords for searching

Your description

matters. Follow these five tips to make them optimized for

Pinterest.

THE FOURSpecial Types Of Pins

Rich Pins BuyablePins

ONE

Rich pins allow you todefine additonal info with

meta-tags and come in five categories: Product, recipe,

article, movie, and place

TWO

Pinterest’s newest feature! Buyable pins allow users to buy the product all within the Pinterest app itself. It’s

now available to anyone using Shopify.

Promoted Pins

Purchase promoted pins to increase your traffic!

Engagement has shown to increase 2-5%.

RepinsDon’t forget the classic repin.

Over 80% of all pins are repins. Grow your traffic

simply by collecting really great content.

THREE FOUR

FOOD

The best time to post on Pinterest is 8-11pm,

especially on Saturdays.

QuickTip:

The worst time on Pinterest is during work

hours.

Make sure to include a call to action! 80% of people

that see your content during peak times won't

interact otherwise.

FITNESS

GADGETS

QUOTES

OUTFITS

GIFS

TRAVEL

If you are also posting during the week, try to target the top subjects of the day!

When should I pin?

Ready to schedule your awesome content to Pinterest?Schedule your Pins right in your CoSchedule social media

editorial calendar where you manage everything else.Try it for free now!

References:http://www.jeffbullas.com/2015/02/26/10-amazing-facts-about-pinterest-marketing-that-will-surprise-you/http://corp.wishpond.com/pinterest-marketing-resources-for-business/15-facts-you-need-to-know-about-pinterest/http://www.cision.com/us/2015/01/25-pinterest-facts-and-pr-best-practices/http://expandedramblings.com/index.php/pinterest-stats/2/http://mashable.com/2012/04/29/pinterest-interest/#wQpepcmp48qEhttp://sproutsocial.com/insights/pinterest-statistics/