South African Airways: 10 tips for running a social media strategy in international markets #ETAS14

10 Tips For Running Social Media in International Markets

Sizwe MdladlaSAA

@flysaa

Tara TurkingtonFlow Communications

@flowcomms

IntroductionThe past, the present, the future

Tip #1: Be honest, be yourself

Tip #2: Decide what work you want your social media to do

Tip #3: Find the right partners

Markets we are currently working in specifically

South AfricaGhanaNigeria

AustraliaNew ZealandHong Kong

Mainland ChinaGlobal

Tip #4: Know your market, know your product

Tip #5: Choose platforms for markets. One size does not fit all.

Tip #6: Make it visual

Tip #7: Content is king. Have a king-sized content plan.

Tip #8: Get your page verified. And consolidated on Facebook.

Tip #9: Take risks. Be adaptable.

Tip #10: Be positive

Summary:1. Be honest, be yourself2. Decide social media strategy3. Find the right partners4. Know your market and product5. Choose platforms for markets

Summary:6. Make it visual7. Content is king. Have a king-sized content plan8. Get verified9. Take risks10. Be positive

Thank you

Sizwe MadlalaSAA

@flysaa

Tara TurkingtonFlow Communications

@flowcomms