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#engage2016
SOCIAL TRENDS & DATAJan Rezab
SOCIALLYNATIVE
Implementing Socialin every part of the business
2014 H1 2015
2012
ENGAGEMENT
2013
SOCIALLYDEVOTED
SocialCustomer Care
DATADRIVEN
Making bussinessdecisions based on data
NEWS FEEDOPTIMIZATION
H2 2015
Return on Engagement
SOCIAL MEDIA TRENDS
MEDIA TRENDS
$ $ $ $ $
… AND MEDIA ARE PAID CHANNELS
FACEBOOK INSTANT ARTICLES
AVERAGE LOADING TIMES
FACEBOOK CANVAS SHARED LINK
vs0.8s 8s
GOOGLE REINVENTS ITS SOCIAL …
FEED
BEF
OR
E
CONTENT
SOCIAL
… BY INTRODUCING GOOGLE POSTS
SOCIAL LAYER
CONTENT
SEARCH FEED
NO
W
LIVE VIDEO CONTENT
LIVE VIDEO
0
100
200
300
400
500
600
Apr - 2015 Jun - 2015 Aug - 2015 Oct - 2015 Dec - 2015 Feb - 2016
Private MessagesConversations
RespondableWall User Posts
THE RISE OF PRIVATE MESSAGESTO BRANDS ON FACEBOOK
CONVERSATIONSMORE THAN
CUSTOMER CARE
Can I book a room tonight?
Hi James. We have a room available tonight -room rate $219+tax.
Hyatt Regency HotelSan Francisco
PRIVATE MESSAGING BOTS
LIVE VIDEO
Taking your content experience
to real-time
SUMMARY OF TRENDS
PLATFORMS
Paid, Content being promoted
INSTANT ARTICLES
Content getting better format, also
native content ADS formats
MESSAGINGBOTS
Sending content through alternative
channels
DIRECT MESSAGES
Engaging your consumers 1:1 more privately
GOOD vs. BAD CONTENT
A+
Better thanany other post
GOOD CONTENT BAD CONTENT
Top 10% of posts
A
Top 25%of posts
B
Better than 50%of other posts
C
Worse than 50% of other posts
D
vs
NOT PROMOTINGCONTENT
PROMOTINGCONTENT35 % 65 %
SOCIALADVERTISING STRATEGIES
75% of the content promoted isGOOD (grades A+, A)
75% of the content promotedis BAD (grade D)
Almost ALL content promoted
PERFORMANCE OF PROMOTEDPOSTS
LOWERPERFORMANCE39.3%LOWER
PERFORMANCE25.6%
PROMOTING CONTENT
ADS&
MEDIA
CONTENT&
ENGAGEMENT
FACEBOOKINSIGHTS
350metrics
FACEBOOKORGANIC
150metrics
FACEBOOKADS
830metrics
TWITTERORGANIC
130metrics
TWITTERADS
50metrics
INSTAGRAMORGANIC
80metrics
INSTAGRAMADS
600metrics
2000+total social metrics
IT’S MORE THAN JUST CREATING CONTENT
CREATING
Get the best inspiration you
can
TIMING
Find the best time to postand publish
PROMOTION
Pick only the best pieces of content, promote them to the right audience
RESULTSTRACKING
Evaluate the data on every step of the way, iterate, optimize for the
best results
Inspiration PRO
SearchLast week...Hillary Clinton
Schedule
Publishing Content ...
Photo Link Label
• CONTENT
• Performance optimization - prediction
FACEBOOK REACTIONS took 1 Day to implement
#engage2016
Follow “janrezab” on the following channels
THANK YOU!
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