Think global

Act Local

What are the pros and cons of global & local tactics for your market?

Which approach is right for your brand?

How can you implement the choice you made?

One face for the brand & consistent communication

Lower production costs

The crowd effect

Lower average engagement on social media

Local legislative issues

Supporting local activities can be difficult

Responsive to local market needs

Higher average engagement rate

Cultural and languge issues avoided

Higher production costs

Brand consistency issues

Dispersion of communities on social media

GLOBAL BRAND DIRECTION & STRATEGY

GLOBAL PILLAR GLOBAL PILLARGLOBAL PILLAR

LOCAL CONTENT LOCAL CONTENTLOCAL CONTENT

LOCAL PILLAR LOCAL PILLAR

- Remember, there is no one size fits all technique. You must find a good ballance between your

corporate global strategy and your local market needs.

To stay in touch with their friends

To stay up to date with current events

Fill the gap in their spare time

To find funny / entertaining content

Listen to your public

Quality over quantity

Be patient

Be consistent