Social Media Training for Thailand and Asia Pacific-based companies

• 30 minutes to... • Position Social Media

Marketing• Case studies• Share (some of) our

knowledge

Why make professional use of Social Media?

• Nearly 1 in 4 people in the world are active on social networks (e-marketeer)

• Your customers, your competitors, your employees and your prospects are on social media.

• people communicating with people• relationship marketing • listen, understand and implement what your

consumers are asking for• humanise your brand

Social Interaction

Market Study 2013Source: 2013 s o c i a l m e d i a m a r k e t i n g i n d u s t r y r e p o r t M.A Stelzner

Top 5 benefits of social media marketing:• Increased exposure• Increased traffic• Marketplace insight• Brand loyalty• Generate leads

“Important”

Business Impact

• 86% of marketers consider social media important.

• 75% of marketers started using social media marketing in the last three years.

• Marketing budgets shift fast to Social Media.

< 1 year

1-2 years2-3 years

A Marketing revolution

Leading tools (incl China)- JeffBullas.com

Asia Pacific region dominates the social media landscape

And... Thailand? Zocial Inc.

Top five platforms delivering results:

Facebook – 92%

Twitter – 80%

LinkedIn – 70%

Blogging – 58%

YouTube – 56%

The Social Media Clutter

Facebook

• Branding your products• Reach new people• Interact with your audience• Generate demand (Pull Marketing)

Facebook Business Basics

• Create a professional Facebook Page• Use a compelling cover photo• Personalize & show who you are• Use variety in all your posts• K-I-S-S

5 Facebook Power Tips

• Develop a Content Strategy• Develop a Posting Schedule• Build and engage• Increase your audience using Ads• Use your tabs wisely

[NLP Page]

Facebook Ad Campaigns

Ad Campaign Campaign Reach

Responses Prospective Event

Attendees

Budget Amount Spent

Ad Campaign 1 (Promote

Manchester United event)

170,328 people 399 Event Responses

421 people 2 USD/day 63.80 USD

Ad Campaign 2 (Increase Page

Likes)

53,179 people 1,068 Page Likes

- 5 USD/day 74.41 USD

Ad Campaign 3 (Promote FTCC

event)

296,385 people 75 Event Responses

70 people 4 USD/day 39.6 USD

Ad Campaign 4 (Promote Red Passion event)

135,026 people 51 Event Responses

73 people 4 USD/day 16 USD

LinkedIn

• Show and share your expertise• Find and interact with – Potential Employees– Customers– Suppliers– Peers

• Learn and gain knowledge

LinkedIn Business Basics

• Quality picture• Background and experience• Build your network carefully• Communicate with your contacts• Company page• Join groups• Add value and knowledge to conversations

5 LinkedIn Power Tips

• Make your profile easy to find: example• Choose your Groups strategically• Personalize your connect invitations• Avoid spamming• Meet people in person ME

YOU

GROUP

Inge Geerdens

Spam is easily recognised...

5 Social Media Power Tips

• Be present on many platforms• Post valuable content regularly• Develop a strategic Social Media plan• Find out where your customers are online• Invest time daily and be consistent

Social Media Funnel and Measurement

Criteria• Visibility• Traffic• Engagement & Reach• Leads• New Customers

Measurement• Impressions• Visits, Clicks• Likes, Share, Comments• OPT-In• Buy

More than Community Management

– Engagement strategies– Strategic use of data – Focus on valuable business outcomes: ROI– Create user experiencesto generate demand

Social Media: the 3 biggest strategic business mistakes

• 1- Not having a social media presence. • 2- Having an unprofessional social media

presence.• 3- Not having a well defined strategy and goals.

WebMob trainingSocial Media Fast Track

for Business with BAM SMS

Social Media Marketing Strategy

Set well defined goalsSelect the best tools mix for

your businessSocial Media ToolkitBuild your audienceBudget allocation guidelinesMeasure results

Discover more aboutSocial Media on November 4

Thank you very much for your attention

BAM-SMS is a Bangkok based Social Media Marketing company

We use Social Media Marketing to deliver to our clients highly targeted online marketing strategies - reach the right prospect- at the right time- with the right message

Q & A

Website: www.bamsms.comEmail: info@bamsms.com

LinkedIn: BAM-Social-Media-Services