Social media training for entrepreneurs

@KareemSamara

Marketing is a Social & Managerial PROCESS

by which individuals & groups obtain what they

need & want through : Creating, Offering &

exchanging products of value to others

Satisfying Needs Profitably

Targeting

Positioning

A.K.A

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Retargeting/ Remarketing

CONVERSION RATE

A/B Testing

Social Media Optimization (SMO)

Social Media Marketing (SMM)

Viral Content

CONVERSION RATE

LEAD Management

Click-Through Rate (CTR)

Cost Per Click (CPC)

Cost Per Imperssion "1000

impression" (CPM)

Impression

Reach

Frequency

VS

VS

38

The Traditional Mental Model of Marketing (B2C)

39

First Moment of

Truth

Second Moment of

Truth

Stimulus

At shelfIn-store

Experience

The New Mental Model of Marketing

40

First Moment of

Truth

Second Moment of

Truth

Stimulus

Pre-shopping | In-store | In-home

At shelfIn-store

Experience

Know your persona

Social Media Marketingfor E-Commerce

You Vs. Them

Social Media Marketingfor E-CommerceListening

Understand their needs

Give it a Human Touch

Set the Expectations

Monitor & Measure

Turn Data into insights

it’s a long Journey, Enjoy it :)