View
268
Download
1
Category
Preview:
Citation preview
1
2
WINNER TAKES ALL(OR ALMOST)
3
1 in 7 human being1,6 BillionMonthly Active Users Connecting to Facebook daily
900 MillionMonthly Active Users on Messenger
1 BillionMonthly Active Users on
60 BillionMessages sent on both Messenger and WhatsApp every day vs 20 B SMS
500 MillionMonthly Active Users on
4
Top 10 social platforms use in Belgium
5
Fast-evolving social media landscape
140 150
6
SOCIAL, BOREDOM & NEWS
7
Motivations for using social media (globally)
8
Motivations for using social media (Belgium)
9
PASSIVE OVER ACTIVE
10
11
Top actions on Facebook (globally)
12
Top actions on Facebook (Belgium)
13
Trends 2016 & beyond
All videoThe rise of cognitive computingMessaging becomes platform
Platform-based contentSocial media goes pro
14
ALL VIDEO?
16
By 2019, 80% of the world's Internet
traffic will be video [Cisco study]
17
WHY?
18
CONTENT OVERLOAD
19
59% OF LINKS SHARED ARE NEVER CLICKED.
20
MEANWHILE...
21
Algorithms everywhere!2016: Facebook Messenger, Twitter, Instagram, Snapchat, SoundCloud,..
22
Topic feeds coming to Facebook
23
GOING LIVE
24
LIVE @D_MLG
25
20142005
~10 years
Social video “uploading”
26
20162015
Live video: fast growth
< 2 years
27
Live video take-off, why now?
→ Smartphone prices democratisation→ Mobile-fitting experiences→ Shift in social behaviour: willingness to share→ Quick & easy access to the Internet
EVERYBODY is a journalist!
28
TRADITIONAL TV VS SOCIAL TV=
PASSIVE USER VS ACTIVE USER
29
Facebook’s big bet on video$50 million on nearly 140
contracts for celebrities and publishers to stream live over the
next year.
30
Technological innovations
Internet everywhere, externalisation to internalisation, life expectancy rise,
singularity
Smart everything: smart house, smart cityIoT
Virtual reality / Augmented reality
3D printing
Smart machines
Nanotechnologies
Organs, houses, pills, etc
Holograms, teleportation
Chips, bio technologies
Digitalsuperpower
Artificial intelligence; humanoids, robots, automation processes
Connected being
31
Facebook’s 3 core pillars 2015-2025
Internet.orgVR / AR
AI
Virtual teleportation, holograms
Digitalsuperpower
Artificial intelligence; humanoids, robots, automation processes
CONNECTIVITY
32
THE RISE OF COGNITIVE
COMPUTING
34
35
MESSAGING BECOMES PLATFORM
36
FACEBOOK MESSENGER
37
PLATFORM-BASED CONTENT
38
→ Publishing: Instant Articles, Pulse,..→ Native advertising
39
SOCIAL MEDIA GOES PRO
40
Motivation evolution for using social media since 2014 (globally)
41
→ Facebook Messenger, Facebook at Work, business pages, advertising & analytics on Instagram→ GAFAM — Microsoft buying LinkedIn→ Business and individuals calling for employee advocacy and e-reputation programs
42
FUTURE OUTLOOK
43
→ Divisions between “social networks” and “messaging services” will grow→ Facebook remains the most popular network→ Videos will remain a key battleground for the foreseeable future→ Tracking individuals is becoming increasingly difficult→ Ad-blocking remains a major threat
44
THANK YOU!
Recommended