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WINNER TAKES ALL(OR ALMOST)
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1 in 7 human being1,6 BillionMonthly Active Users Connecting to Facebook daily
900 MillionMonthly Active Users on Messenger
1 BillionMonthly Active Users on
60 BillionMessages sent on both Messenger and WhatsApp every day vs 20 B SMS
500 MillionMonthly Active Users on
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Top 10 social platforms use in Belgium
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Fast-evolving social media landscape
140 150
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SOCIAL, BOREDOM & NEWS
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Motivations for using social media (globally)
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Motivations for using social media (Belgium)
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PASSIVE OVER ACTIVE
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Top actions on Facebook (globally)
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Top actions on Facebook (Belgium)
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Trends 2016 & beyond
All videoThe rise of cognitive computingMessaging becomes platform
Platform-based contentSocial media goes pro
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ALL VIDEO?
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By 2019, 80% of the world's Internet
traffic will be video [Cisco study]
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WHY?
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CONTENT OVERLOAD
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59% OF LINKS SHARED ARE NEVER CLICKED.
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MEANWHILE...
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Algorithms everywhere!2016: Facebook Messenger, Twitter, Instagram, Snapchat, SoundCloud,..
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Topic feeds coming to Facebook
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GOING LIVE
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LIVE @D_MLG
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20142005
~10 years
Social video “uploading”
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20162015
Live video: fast growth
< 2 years
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Live video take-off, why now?
→ Smartphone prices democratisation→ Mobile-fitting experiences→ Shift in social behaviour: willingness to share→ Quick & easy access to the Internet
EVERYBODY is a journalist!
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TRADITIONAL TV VS SOCIAL TV=
PASSIVE USER VS ACTIVE USER
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Facebook’s big bet on video$50 million on nearly 140
contracts for celebrities and publishers to stream live over the
next year.
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Technological innovations
Internet everywhere, externalisation to internalisation, life expectancy rise,
singularity
Smart everything: smart house, smart cityIoT
Virtual reality / Augmented reality
3D printing
Smart machines
Nanotechnologies
Organs, houses, pills, etc
Holograms, teleportation
Chips, bio technologies
Digitalsuperpower
Artificial intelligence; humanoids, robots, automation processes
Connected being
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Facebook’s 3 core pillars 2015-2025
Internet.orgVR / AR
AI
Virtual teleportation, holograms
Digitalsuperpower
Artificial intelligence; humanoids, robots, automation processes
CONNECTIVITY
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THE RISE OF COGNITIVE
COMPUTING
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MESSAGING BECOMES PLATFORM
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FACEBOOK MESSENGER
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PLATFORM-BASED CONTENT
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→ Publishing: Instant Articles, Pulse,..→ Native advertising
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SOCIAL MEDIA GOES PRO
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Motivation evolution for using social media since 2014 (globally)
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→ Facebook Messenger, Facebook at Work, business pages, advertising & analytics on Instagram→ GAFAM — Microsoft buying LinkedIn→ Business and individuals calling for employee advocacy and e-reputation programs
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FUTURE OUTLOOK
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→ Divisions between “social networks” and “messaging services” will grow→ Facebook remains the most popular network→ Videos will remain a key battleground for the foreseeable future→ Tracking individuals is becoming increasingly difficult→ Ad-blocking remains a major threat
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THANK YOU!
