Social Media for Blogging - to do or not to do?!

Social Media - to do or not to do?!

Irina Frunza

Know your audience!

#1 BATI

#2 ANRCETI

#3 BOP

#4 topbrands.com

#5 Gemius.com

#6 socialbakers.com

#7 Facebook.com/gramaticmd

Use clear content for your audience

★ Short links: bit.ly, goo.gl

★ 140 characters on a post

★ Familiar approach “us, you, we”

★ Test before posting

Don’t loose the engagement

★ Create a content plan

★ Make scheduled posts

★ Post co-related content

★ Reply in due time

★ Repost influencer’s blog’s posts

★ Create a Content Plan

★ Make scheduled posts

★ Post relevant content for your audience

❏ Use life-style and How-To articles to share more then just your posts

❏ Include questions - such as asking your fans for their tips on posted material

❏ Delete the link

★ Host contests on your Blog

❏ Promote your blog contest on your Facebook page to generate more clicks and shares

❏ Partner with someone for giveaways

❏ Usefull especially when making first steps

★ Use Facebook Adds❏ https://www.facebook.com/ads/manager

★ See the Opportunity

Facebook introduces Emoji

Video is the King

Video Tips

❏ Make a presentation video for your blog

❏ Create a short video about your article

❏ Embeded video (not youtube links)

❏ Quality video (GoPro camera, iPhone etc)

Watch the video trends

Video trends 2016

Live video streaming will gain full

throttle with Facebook joining the

likes of Periscope and Meerkat (live video streaming apps)

You can even repurpose the video into a blog post with highlights from your video cast.

Use #

Use # for escalation

#enjoybucharest

#travelbloger

#descoperamoldova

http://www.revistabiz.ro/13611-2/

And again...video

! Videos overwhelmingly beat photos on Instagram

#Infographics on Instagram#1 Add a hint of mystery to really grab your audience’s attention. FiveThirtyEight puts a number over an image. Users need to click the post to see what the number represents.

#2 Convert your data into a quotable text snippet by describing it in simple text.

http://www.socialmediaexaminer.com/5-ways-to-create-infographics-for-instagram/

Use # for escalation

! Share blog content in LinkedIn groups

Twitter Insights

★ Use short links

★ Don’t double the Fb content

★ Retweet important/relevant info

★ Follow influencers

★ Engage daily (3 times a day) with your folowers

http://www.socialbakers.com/statistics/twitter/profiles/moldova/

Use Periscope (live streaming)

#1 Craft a compelling video title and engage users from the moment they click on your video

#2 Broadcast on Periscope when you get maximum engagement on Twitter. You can make an announcement that you’ll be doing a scope.

#3 You should consider repurposing your scope if it went well. Maybe upload it on YouTube and write a short blog post describing what went on in the scope.

E-mail Marketing#1 Insert a trustworthy option to collect emails on your blog

#2 Use mail tools to send regular updates/monthly overviews:

➔ Mailchimp.com

➔ Sendgrid.com

http://neilpatel.com/blog/

Google Tools

#1 Host Google Hangouts - connect with your followers and choose the most read topic to discuss

#2 Google AdWords - research shows that 80% of blogs get reached from SEO.

#3 Google search - the longer and detailed post is, the higher chances to get in top results.

#4 Google Trends - a tool that shows what people are searching online. Could inspire your for your next post.

Other Tools from #Rockit2016

http://ifttt.com/ - Connects the apps you love

http://buzzsumo.com/ - Find the key influencers to promote your content

http://nuzzel.com/ - Discover Top Friends News Stories and Feeds

https://www.conspire.com/ - Unlock your professional network to uncover your best paths to people, ideas, resources and opportunities.

https://www.voilanorbert.com/ - Can find anyone’s email

https://www.fiverr.com - Get anything for 5$

http://www.slideshare.net/rockitconf

Thank you!