Social media engagement 101

Social Media Engagement 101

Ryan GravesRural Training CoordinatorVolunteer Manitoba

OutlineWe will cover:

Your digital footprint?Your digital footprint impact on your role as an elected official?

How do I manage my footprint? What does this mean for engagement?

What is my digital footprint?

What does this mean for me?Benefits

Way to communicate directly with constituentsPromote your activitiesPromote your communities

RisksLiabilitiesUsed ineffectivelySaying something stupid

PlanningEstablish social media policyBe proactive!Identify objective- who are you trying to

reach? What message are you trying to impart? What platforms will best reach your

target group?How often should you be posting? Who is responsible?

Managing your FootprintChoose your platforms

Set up Google Alerts

Top 4 PlatformsFacebook TwitterLinkedinPinterest

Search engines: GoogleYoutube

HashtagsUsed with twitter based platformsStart with # symbolReference a specific conversation topic onlineCan follow the conversation as well as the

people

Manitoba examples: #winnipeg #bdnmb #brandonmanitoba #westman

#mbpoli #mbfood

Engagement StrategiesThink about strategies you use when

networking in a large roomVirtual networking example

FacebookTwitter

*Remember 80/20 rule*

What to Post?Find content by listening to what others are

sayingUse apps to find complementary information

Google trends, IFTTT, Trendsmapp

Don’t forget to talk about what you are doing too!

*Remember: If you wouldn’t post it on a billboard in an international airport... Don’t post it online!

General GuidelinesBe honestBe factual/accurateBe responsiveBe consistentBe genuineBe natural

There is no privacy online

Maximizing time and resourcesStrategically plan your online presence.

Use dashboard applications- hootsuite, tweetdeck

Analytics like Google trends, trendsmapp (Winnipeg and Brandon), and tags on your website

Google Alerts

Summary

Questions?

Ryan GravesRural Training Coordinator

Volunteer ManitobaPhone: 204-477-5180 ext 225

ryan.graves@volunteermanitoba.ca

Thank you!