Popshort's Insights Into the Social Video Landscape By Peyton Dougherty

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STREAMING SUCCESS WITH SOCIAL VIDEO

PopShorts’ Insights Into The Social Video Landscape

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The Social Video Landscape

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Where should your content live?

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THE LEADING SOCIAL MEDIA INFLUENCER AGENCY

It depends. You need to be able to tell a compelling story on each social platform.

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The Social Video Landscape

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Facebook Organic Reach

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YouTube vs Facebook Video Views

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YouTube vs Facebook

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YouTube vs Facebook

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The Facebook vs YouTube Mindset

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Facebook Paid vs Organic Video

PAID ORGANIC

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Instagram

• 400M users (3rd behind Facebook and YouTube). • 40% Increase in video consumption. • Over 50% of millennials use Instagram every single day. • Instagram rated #1 app of all time for brand social engagement.

HOWEVER, there is uncertainty regarding algorithmic changes.

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Cross-Platform Campaigns

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Facebook Live vs Periscope

Facebook Live Advantages

• Facebook’s audience. • You can upload HD versions when done. • You can broadcast right from Facebook app.

Periscope Advantages

• Livestream to your Twitter audience. • You can sketch during broadcasts. • You can broadcast via GoPro.

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Tips for shooting LIVE content

• Plan and rehearse. • Consider earpieces. • Shoot w/ additional cameras and equipment.

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Snapchat

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Snapchat

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Snapchat

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The LA Kings Fan Appreciation Night Step 1) Plan and

design an engaging Snapchat Story.

Step 2) Cross-promote the Snapchat Story across the LA

Kings’ social channels.

Step 3) Capture live behind-the-scenes footage and

post content submitted by fans.

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Fan Reception

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Thank You! Contact Info Email: Peyton@PopShorts.com Twitter: @peytondocs