NEPA BlogCon 2014: Session 9 - Frances Croke Page, PureFoodsProject

BRANDS & BLOGS

Frances Croke Page

….Do not adjust your set….

Brands & Blogs

Brands1,280

Brands* Available in the USSource: Strategic Name Development, Inc. *Brands may sell many products

Blogs240,000,000

Probably a conservative estimate….Source: Snitchim 4/7/13

Examples: Roll Tape!

YoungMarriedChic.com’s Kris Schoels demonstrates Perdue Chicken

Chef Jamie Gwen teams up with Heluva Good!® Dips

It Comes Down to Influence

Authenticity• Your Voice

Footprint• Your Audience

A Blogger’s Perspective“Remarkable social media content and great sales copy are pretty much the same– plain spoken words designed to focus on the needs of the reader, listener or viewer.”

Brian Clarkfounder COPYBLOGGER

Best Practices• Disclosure (now a FCC requirement)

• Disclose any material relationships with brand• Disclose clearly and conspicuously in proximity to your endorsement and in the

same media/format• Be accurate in your claims about a product

• Keep up your end of the bargain• Clarify your boundaries upfront• Stay on schedule• Deliver the deliverables• Be professional and agreeable

• Get invited back• Deliver more than promised—be creative, use social media, report

back to the brand

Develop Your Skill Set

• Take the time to train

Get Discovered• How to be found– Conventions (like this) – talk to the sponsors– Blog Networks- SayMedia, BlogHER, MomCentral– Crowd Sourcing: BloggersRequired.com– Local Publishers—Build readership as a column– Guest writer, blogger, radio/TV—start local– Contests for bloggers (North Caroline Sweet Potato)– Get experience and make a name- become a Vlogger

• youtube channel, Vimeo, Drtcr app

– Agents?? Perhaps a coming thing

Then and Now and Now What?

2015+2010-20142002-2009Mid-1990s

Bob Lutz

Thank You for Your Time