Making an Impact with Social Media - #OutreachDigital

Hannah ThorpeHead of Client Experience – White.net

@hannahjthorpe

@hannahjthorpe

UNDERSTAND – IMPLEMENT – MEASURE

UNDERSTAND

UNDERSTAND – IMPLEMENT – MEASURE

@hannahjthorpe

“Commander’s Intent empowers initiative, improvisation, and adaptation by providing guidance of what a successful outcomes looks like.”

Chad Storlie

UNDERSTAND – IMPLEMENT – MEASURE

@hannahjthorpe

UNDERSTAND – IMPLEMENT – MEASURE

@hannahjthorpe

• Altruists• Careerists• Hipsters• Boomerangs• Connectors• Selectives

IMPLEMENT

UNDERSTAND – IMPLEMENT – MEASURE

@hannahjthorpe

EFFICIENCY

• ManageHootsuiteTweetdeck

• Monitor Google AlertsTalkwalker

• Timings & Seasonality daysoftheyear.comRival IQ

@hannahjthorpe

UNDERSTAND – IMPLEMENT – MEASURE

MEASURE

• Social Following & Engagement

• Traffic

• Conversions

UNDERSTAND – IMPLEMENT – MEASURE

@hannahjthorpe

UNDERSTAND – IMPLEMENT – MEASUREApplause Amplification Conversation

@hannahjthorpe

UNDERSTAND – IMPLEMENT – MEASURE

Cross  Webmaster  Toold with  google  analytics @hannahjthorpe

Google Analytics channels versus Google Search Console’s Search Analytics data

UNDERSTAND – IMPLEMENT – MEASURE

@hannahjthorpe

Google Analytics > Conversions > Multi-Channel Funnels >Top Conversion Paths

@hannahjthorpe

QUESTIONS?