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An introduction to the power of social media and online networks presented to NDSU Agriculture and Extension support staff April 25, 2012.
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Making an Impact WithSocial Media
Bob Bertsch2012 Support Staff Conference
PASSIONhttp://www.flickr.com/photos/sterlingcollegehttp://www.flickr.com/photos/melissawall http://www.flickr.com/photos/moregoodfoundation
From Containers to Connections
Rhonda Lowry, CNN @ TEDxAtlanta
Online networks allow people to
• connect with their passions
• to find others who share their passions
• to create content that expresses their passions
The Value is in the Connections
Twitter #ManureMondaystarted by @LPELC
Reach: 12-15,000 accounts
26-34,000impressions
http://www.slideshare.net/aafromaa/social-media-in-cooperative-extension
YouTube – NDSU Extension Channel
109 subscribers 182,130 video views
Facebook – NDSU Extension Ward County
175 likes 1,887 user reachedin last 60 days
Social Capital
Social Capital
http://www.flickr.com/photos/caitlinburke
http://www.flickr.com/photos/ryan1
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Learn by Listening
Publish
Build Community
Find those with passionCreate content that feeds their passionConnect with people
http://www.flickr.com/photos/usacehq
Increase Engagement• Post between 8 p.m. and 7 a.m.
http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/
Increase Engagement• Post 1 or 2 times a day
http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/
Increase Engagement• Ask questions to spark dialogue
http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/
Increase Engagement• Keep posts simple (status only or 1 photo)
http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/
Working DifferentlyUsing social media and online tools for:• personal learning & professional
development• reaching people where they are• filtering information & providing context• joining existing conversations• connecting people with resources,
answers and each other
Working Differently
• Start with one channel
http://www.flickr.com/photos/andrec/
Working Differently
• Connect with those who share your passion
http://www.flickr.com/photos/suewaters/
Working Differently
• Dedicate 15 minutes/day
http://www.flickr.com/photos/nickpiggott/
Working Differently
• Post and follow-up on comments daily
http://www.flickr.com/photos/tamasrepus/
Working Differently
• Look for opportunities to grow
http://www.flickr.com/photos/donnagrayson/
Thanks!
CONNECT• On Twitter – www.twitter.com/ndbob• On Facebook – http://
www.facebook.com/NDSUAgCommWebServices
• Blog – http://www.ag.ndsu.edu/roller/agcommwebservices/