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Sources: Instagram Business Insider, December 2014 PEW, 2014
Promoted PostsPhoto or VideoVideo post metrics include video views (started but not necessarily f inished) as well asvideo completions
Carousel AdsClickable links, shop now button
Not a self serve tool
Reach- A measured look at the broad reach
Instagram’s advertisers were seeking
- Comparing impact to frequency of ad impressions per Instagram
Ad Recall- People who were repeatedly exposed
to a particular campaign versus control groups
Awareness- Brand message awareness per campaign
- Brand association and recognition
83 Percentof U.S. teens in wealthy households are on Instagram
Men22% of internet users
Women29% of internet users
CurrentTargeting- Geo (by country only)
- Age- Gender
Ad Products
Targeting Capabilities
200 Million U.S TeensNow describe it as the most important
Active users
Demographics
Pricing
50 Percent?Men now accountfor about half ofInstagram’s users
Dang Kids!Over half of teens andearly twenty somethingsare on Instagram
$200k minimum
4-week campaign
Will eventually move to self-servebidding model with Facebookpowered targeting
CPM basis
RequiredBudget
CampaignDuration
FuturePricing
PurchaseBasis
Measurement Options
Platform at a Glance
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