Instagram Advertising

Ultimate Guide to

June 2, 2015 Instagram announced it will roll out its new advertising platform

to the public.

300Mmonthly actives

2.5Blikes daily

70Maverage photos / daily

This is a massive new channel for all advertisers to explore.

Across more than 475 beta campaigns, ad recall from sponsored posts on Instagram was much

higher than Nielsen’s norms for online advertising.

2.9XBETTER THAN OTHER ONLINE ADS

Across more than 475 beta campaigns, ad recall from sponsored posts on Instagram was much

higher than Nielsen’s norms for online advertising.

1. Understand new ad formats 2. Master targeting capabilities 3. Create great Instagram ads

ULTIMATE GUIDE TO INSTAGRAM ADS

Understand new ad formats

#1

For the first time ever, promoted posts will have clickable links to view content from the web.

Ads will have CTAs for direct response actions

that open in an in-app web browser.

Sign up on a website, buy a product, download an app, and more.

Multiple photos tell a deeper visual story.

photo video and carousel

Ad creative can be a photo, video, or a powerful carousel of photos.

Master targeting capabilities

#2

Built on the back of Facebook’s advertising platform, Instagram ads will have powerful targeting immediately.

Target demographics or interests based off of IG followers and data

from connected Facebook accounts.

Retarget your contacts with Custom Audiences by uploading your customers’ email addresses.

Leverage Facebook’s well-known ad infrastructure for buying, managing and measuring the success of ads on IG.

Create great Instagram ads

#3

Use authentic, user-generated content to not feel like spam in your audience’s feeds.

Photographers don’t have to use a lot of expensive gear to take photos that look amazing on Instagram.

People are posting authentic, UGC created on-the-go with their phones.

To be great on IG, follow their lead.

Stop feeling fake & spammy with bad stock photos.

Use authentic UGC in your IG ads.

Paid posts are under different regulations than regular posts on social media.

CAUTION

Paid posts are under different regulations than regular posts on social media.

CAUTION

In promoted posts, the photos you use must be commercially licensed and legally cleared.

Twenty20 provides an easy royalty-free license for real-life photos from the world’s best Instagrammers.

Ensure you’re legally protected with 45 million+ authentic

photos, legally vetted by a professional in-

house team.

Authentic, Real-World Stock Photography

USE BETTER PHOTOS

All photos sourced from Twenty20.

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Authentic, Real-World Stock Photography

USE BETTER PHOTOS