How To Create a LinkedIn Marketing Strategy

HOW TO BECOMEA L inked In S t ra tegy Wiza rd

C re a t e a L i n ke d I n S t r a t e g y a n d Ta c t i c a l P l a n t o re a c h t h e 4 0 0 +

m i l l i o n p ro f e s s i o n a l s o n t h e n e t w o r k .

Case for Using LinkedInLinkedIn has a very important function within any social media marketing plan. A function that no other network does better.

B2B Social Media Marketing LinkedIn is now responsible for

over 64% of all visits from social media channels to corporate websites

400+ million professionals are on Linked in (that’s one of every three professionals on the planet)

Over 13% of LinkedIn users do not have a Facebook account

60% of LinkedIn users do not visit Twitter

Over 80% of B2B leads generated through social media were generated through LinkedIn

5 LinkedIn Strategies Company Page SlideShare LinkedIn Pulse LinkedIn Groups

Company PageLike your Facebook Page, your LinkedIn Company Page should be your vehicle for sharing information, useful information to the professionals in your niche.

Whitepapers Ebooks Case Studies How-to’s

SlideShareLike YouTube, but for presentations. A secret weapon for B2B marketers.

Slide Share is one of the most-visited Web sites in the world

SlideShare receives 500% more traffic from business owners than Facebook, Twitter, YouTube, and LinkedIn.

Videos Infographics Webcast & Presentation Decks

LinkedIn PulseIf you want to become a thought leader in your niche then LinkedIn Publishing is for you.

Experiences Industry Trends Interviews Anecdotes

LinkedIn GroupsThe most effective channel on LinkedIn, but also the one that takes the most work and patience. Connect with professionals in your niche by identifying, joining and engaging in active Groups.

Answer Questions

Industry Trends & Challenges

Industry Blogs & News

Ask Questions

DO NOT except in the very rarest of cases, use LinkedIn Groups for self-promotion. Focus on starting and taking part in conversations.

NOW WHAT?Become a LinkedIn & Social Media Wizard Today!

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