History of Mass Communication (New Media)

History of New Media (Computers & Communication) History of Mass Communication

New Media  New media is made possible by the

convergence or coming together of various media industries that previously maintained quite separate identities and relationships with citizens & consumers

Old Media vs New Media  New media differ from old media in that

they are instantaneous and interactive, allowing users or consumers more control in shaping their messages

What is New Media

  Television   Radio   Newspapers

  Blogs*   Podcasts   YouTube*

  Social Media

  Twitter   Facebook   Google+   YouTube*   Blogs*

Old/Traditional Media New Media

Eg. of New Media  MSNBC joint venture of Bill Gates’

Microsoft & NBC News.  24 hour cable TV network & cyberspace

news and information service that are linked to each other

Information Superhighway   Infrastructure that potentially allows

people everywhere to communicate with each other.

 Two delivery systems:   Cyberspace & various digital services   Cable TV which allows multiple channels of

information for viewers

Internet Martin Irvine (Georgetown University)  Global network of computer networks

that is 1.  A worldwide computer system using a

common means of linking hardware and transmitting digital information

2.  A community of people using common communication technology

3.  A globally distributed system of information

Internet U.S Department of Defense (1960s)  Originally organised by the U.S

Department of Defense, the Internet was at first mostly used by Scientists & university professors

 Until 1990s, few ordinary people had ever heard of the Internet or the World Wide Web

 By 1996, demand for Internet exploded

Internet & World Wide Web   Internet: Worldwide computer system

 WWW: System of delivering hypertext and multimedia files on the Internet

LinkedIn Reid Hoffman et al. Founded (2002) Launched (2003)

 100 million+ members | Manage your professional identity. Build and engage with your professional network.

LinkedIn Sample

Facebook Mark Zuckerberg (2004)

  Online publishing technology   Provides user generated

information   Accessible & user friendly   Interactive conversation   Connect and share with

people with similar interest

  Of 286, 705 Barbadians, 188,000 have internet access & 114, 240 are facebook subscribers (65% penetration)

Facebook Sample

Twitter Jack Dorsey (2006)

 Tweet what’s happening now

  Instantly connect to what's most important to you.

 Follow your friends, experts, favorite celebrities, and breaking news.

Twitter

Google + Google Inc. (2011)

  Google+ aims to make sharing on the web more like sharing in real life.

  "Circles" enables users to organize contacts into groups for sharing

  "Hangouts" are places used to facilitate group video chat (with a maximum of 10 people participating in a single Hangout at any point in time).

Google+ Sample

Pinterest Ben Silbermann, Paul Sciarra & Evan Sharp (2010)

Pinterest   Online pin-board style

sharing website   Organise and share

images/videos of interest

  Create and share theme based collections (events, interest, hobbies)

  Users can re-pin things of interest

  Allows sharing via facebook and twitter

Pinterest Sample

Instagram Michel Krieger & Kevin Systrom

Instagram  Photo sharing

program  Allows modification

of photos (colour, texture, Polaroid effect)

Blogs Blogging (Early 1990s)   Published journal   Displayed in reverse

chronological order with most recent posts first

  Sometimes interactive allowing visitors to share comments

  Combines text, images, links to other blogs, web pages etc.

Blog Sample