Facebook - Right digital media for business

FACEBOOK

ByBayar Shahab

Our right digital media platform

IT specialist - Nasspay

OUTLINE

What is Facebook?FB’s Core/ main parts.

History & Co-Founders.

FB’s Family of Apps/Products

Is FB the most worthy platform for digital media? Facts

Statistic

FB Core partsPersonal account

Pages

Groups 2 2

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WHAT IS FACEBOOK? Is a social networking website that connects people together any time and anywhere across the globe.

Facebook is now the fifth-most-valuable public company in the world. Its market value is around $321 billion.(brandwatch.com, 2016)

FB’s Core/main parts:

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Facebook

Personal account

Pages

Groups

Messaging

HISTORY & CO-FOUNDERS.

Mark Zuckerberg is the founder and CEO of Facebook, which he started in his college dorm room in 2004 with roommates DustinMoskovitz and Chris Hughes. Originally was for college students.

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FB’S FAMILY OF APPS/PRODUCTS

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Most popular

Source: F8

FB’S FAMILY OF APPS/PRODUCTS

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Apps

Business managerNews Feed

Events Video Photos

Search Atlas Oculus

FB Ad manager Instagram

Messenger Groups WhatsApp

Events Pages Free Basics

Products/services

Audience network

IS FB THE MOST WORTHY PLATFORM FOR DIGITAL MEDIA?

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Leading social networks worldwide as of April 2016,

ranked by number of active users (in millions)

Source: Statista 2016

IS FB THE MOST WORTHY PLATFORM FOR DIGITAL MEDIA?

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Most engaging social network / Time spent on each

IS FB THE MOST WORTHY PLATFORM FOR DIGITAL MEDIA?

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Majority of Internet users in Iraq have Facebook account

77.90%

22.10%

Have Facebook Does not have facebook

A survey from the Arab Advisors Group , 2013probed the media consumption habits in Iraq.The survey was done on Iraqis above 18 years of age.

FACTS

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Men

Women

66% 77%

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Source: Pew Research Center, 2015

Facebook Usage among Internet users by gender, Word wide

FACTS

Distribution of active Facebook users worldwide as of 4th quarter 2014, by age

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FACTS

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There is only one page in Iraq that matches FB’s category of Finance payment

https://www.socialbakers.com/statistics/facebook/pages/total/iraq/brands/finance/payment/

FACTS

Some other facts about FacebookThere are 1.57 billion mobile active users (Mobile Facebook MAU) for June 2016 (Source: Facebook as of 7/27/16)

Age 25 to 34, at 29.7% of users, is the most common age demographic. (Source:Emarketer2012)

Most of Facebook users are female – shown earlier

Average time spent per Facebook visit is 20 minutes. (Source: Infodocket)

50% of 18-24 year-olds go on Facebook when they wake up. (Source: The Social Skinny)

42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012

There are up to 50 mullion business pages on Facebook. (source: forbes, 2015)

75% of brands will pay to promote posts

78% of Facebook advertising revenue comes from mobile ads

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FB CORE PARTS

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Messenger

Reach friends

start a group conversation

Voice & video call

integrate apps for messenger

Various emojis and GIFs

Synced FB messages

Payments in Messenger - Send and Receive Money

http://www.postplanner.com/blog/8-hidden-facebook-features-youre-not-using/

FB CORE PARTS

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Personal account

Home

See people posts and post

Save video and photo for checking later

Profile

Schedule posts

Go live

Checking + feelings + tag people

View As…

General and privacy settings

FB CORE PARTS

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FB Page

Create Page

Page Insights

FB for business

FB CORE PARTS

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FB Page

Create Page

Click on create page on the left side under pages category

Click pages , then create page for mobile devices.

CREATE PAGE

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CREATE PAGE

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CREATE PAGE

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CREATE PAGE

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CREATE PAGE

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CREATE PAGE

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CREATE PAGE

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CREATE PAGE

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CREATE PAGE

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CREATE PAGE

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CREATE PAGE

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CREATE PAGE

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CREATE PAGE

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CREATE PAGE

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CREATE PAGE

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FB INSIGHTS

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FB INSIGHTS

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FB INSIGHTS

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FB INSIGHTS

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FB INSIGHTS

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FB INSIGHTS

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The “Posts” tab show when your fans are online

FB INSIGHTS

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The “People” tab show The people who like your Page

FACEBOOK FOR BUSINESS

Marketing On Facebook- Facebook advert helps you reach your business goals by targeting your audience and business objective .

“Business Manager” can be used to manage all your adverts and pages on one place.

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FACEBOOK FOR BUSINESS

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https://atlassolutions.com/

https://www.facebook.com/audiencenetwork/overview

FACEBOOK FOR BUSINESS

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Facebook released Offer

watch what other pages are doing on Facebook in

order to compare their results to yours.

Calls-to-Action

Saved replies of messages for pages

GROUPS

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