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Anne Hogan [email protected] @Anne_Hogan Facebook: Ur Doin’ it Right

Anne Hogan, HSUS: Facebook - Ur Doin' it Right

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Anne Hogan's breakout session at BlogPaws 2012: Facebook - Ur Doin' it Right

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Page 1: Anne Hogan, HSUS: Facebook - Ur Doin' it Right

Anne [email protected]

@Anne_Hogan

Facebook: Ur Doin’ it Right

Page 2: Anne Hogan, HSUS: Facebook - Ur Doin' it Right

Facebook profiles MUST represent a real person

Starting off Right: Your Profile

YES

NO

Use pages or groups for:

• Companies

• Organizations

• Pets

Page 3: Anne Hogan, HSUS: Facebook - Ur Doin' it Right

Pages vs Groups: Which is Right for You?

Page

Indexed by GooglePost as pageAccess to analyticsVanity URL’sCreate eventsAdd apps or tabsPublicUpdates in News FeedTagging

Group

Not indexed by GooglePost as personal profileNo analyticsNo vanity URLCreate eventsNo apps or tabsPublic or PrivateUpdates in NotificationsNo tagging

Page 4: Anne Hogan, HSUS: Facebook - Ur Doin' it Right

Pages vs Groups: Which is Right for You?

Page

The focus is on the brand/person represented by the page.

Best tool for building long-lasting relationships and promoting your brand.

Group

The focus is on all group members collectively.

Best for people with similar interests or organizing for a specific or short-term goal/event.

Page 5: Anne Hogan, HSUS: Facebook - Ur Doin' it Right

Contests and Giveaways

What Facebook Says:http://www.facebook.com/page_guidelines.php#promotionsguidelines

Page 6: Anne Hogan, HSUS: Facebook - Ur Doin' it Right

Contests and Giveaways

What This Means:

• Contests or giveaways hosted on Facebook MUST be administered through a 3rd party app

• Cannot ask people to like, comment or share as a contest entry – on Facebook or elsewhere

• Cannot ask people to vote for a contest by liking or commenting

If you violate these TOS, Facebook can remove your page without warning!

Page 7: Anne Hogan, HSUS: Facebook - Ur Doin' it Right

Sharing and Cross-Posting

• Make sure cross-posting is allowed before sharing to groups/pages

• Always share from the original source and check for updates before sharing