An Update on Social Media - ProductCamp Austin 13
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Think Social Media is a great investment? What do the numbers show? See what leads in new customer acquisition and customer lifetime value.
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- 1. A Fresh Look at Social Media ProductCamp Austin 8/2/2014
allies4me.com , @allies4me 8/2/2014 2012-2014, allies4me, All
rights reserved 1
- 2. A Fresh Look at Social Media ProductCamp Austin 8/2/2014
allies4me.com @allies4me 8/2/2014 2012-2014, allies4me, All rights
reserved 2
- 3. Is Social Media the Right Answer? 8/2/2014 2012-2014,
allies4me, All rights reserved 3
- 4. A Review of History No one ever got fired for buying IBM
Equipment 8/2/2014 2012-2014, allies4me, All rights reserved 4
- 5. A New Slogan No one ever got fired for running an expensive
social media campaign 8/2/2014 2012-2014, allies4me, All rights
reserved 5
- 6. REASONS SOCIAL IS POPULAR 8/2/2014 2012-2014, allies4me, All
rights reserved 6
- 7. [Potential] Viral Growth 8/2/2014 2012-2014, allies4me, All
rights reserved 7 Authentic Cheesy Graphic from Actual Social Media
Blog
- 8. We Get Affirmation From It 8/2/2014 2012-2014, allies4me,
All rights reserved 8
- 9. The Experts Control Opinion 8/2/2014 2012-2014, allies4me,
All rights reserved 9
- 10. The Experts Give Wrong Information 8/2/2014 2012-2014,
allies4me, All rights reserved 10
- 11. Data-Based Information 8/2/2014 2012-2014, allies4me, All
rights reserved 11 Source: Eric Enge, How Does Google Index
Tweets?, Stone Temple Consulting Stonetemple.com, @stonetemple,
+EricEnge
- 12. LETS DEAL IN FACTS What the data says about social media
8/2/2014 2012-2014, allies4me, All rights reserved 12
- 13. Bad Impressions Limited Reach The average page only reaches
12% of its FANS organically Facebooks $olution? Buy ad$ 8/2/2014
2012-2014, allies4me, All rights reserved 13 Miller, Sara, The
Bigger the Facebook Page, the Harder it is to Reach Fans. Retrieved
December 31, 2013, from
http://blogs.adobe.com/socialpractice/the-bigger-the-facebook-page-the-harder-it-is-to-
reach-fans/
- 14. Bad Engagement What the numbers say 0.4% of FANS comment on
the average post 3.4% of FANS liked the average post 0.4% of FANS
shared the average post Facebooks $olution? Buy $ponsored Post$
8/2/2014 2012-2014, allies4me, All rights reserved 14 Carter,
Brian, CONTAGIOUS CONTENT - What People Share On Facebook and Why
They Share It.. April 2013
- 15. High Fan to Conversion Rate 8/2/2014 2012-2014, allies4me,
All rights reserved 15 Example: A Sober Approach to Social Media:
20,000 views - 13 post likes - 4 page likes - 0 shares - 1
conversion
- 16. The Bird Isnt the Word 8/2/2014 2012-2014, allies4me, All
rights reserved 16 Im Worse Than Facebook
- 17. Low Return on Investment 8/2/2014 2012-2014, allies4me, All
rights reserved 17
- 18. Customers are Acquired Elsewhere Twitter & Facebook
combined deliver less than 0.2% of new customers 8/2/2014
2012-2014, allies4me, All rights reserved 18
- 19. Newer Data Shows Declines 8/2/2014 2012-2014, allies4me,
All rights reserved 19
- 20. Social Media Has Its Place It is great for customer service
It does give customers a place to comment about your organization
It is a place to hold a conversation with customers 8/2/2014
2012-2014, allies4me, All rights reserved 20
- 21. WHAT IS SOCIAL MEDIA Social Media is what others say about
you Not what you say about yourself! 8/2/2014 2012-2014, allies4me,
All rights reserved 21
- 22. What is Social Media Success? 50,000 actively engaged fans
40,000 people tune in for weekly webcast Fans / customers make
websites about your product Fans / customers send YOU gifts
8/2/2014 2012-2014, allies4me, All rights reserved 22
- 23. You Can Do This Without Facebook 8/2/2014 2012-2014,
allies4me, All rights reserved 23
- 24. How You Can Do It 8/2/2014 2012-2014, allies4me, All rights
reserved 24 Start With Why Simon Sinek
- 25. Communicate Directly communicate and engage with your fans
regularly Dont outsource it Build community Not Facebook Likes
& Shares Be authentic 8/2/2014 2012-2014, allies4me, All rights
reserved 25
- 26. WHAT IS SOCIAL MEDIA Social Media is what others say about
you Not what you say about yourself! Social Media is a
conversation. It is about relationships. It isnt a platform for
selling. - Duane Forrester, Sr. Product Manager - Bing 8/2/2014
2012-2014, allies4me, All rights reserved 26
- 27. NOW GO & DO 8/2/2014 2012-2014, allies4me, All rights
reserved 27
- 28. Measure Everything 8/2/2014 2012-2014, allies4me, All
rights reserved 28 If you arent start! Use DATA to drive
decisions
- 29. Optimize Your Spend & Time Focus investment on highest
returns A/B test everything you can 8/2/2014 2012-2014, allies4me,
All rights reserved 29
- 30. Social? - Be Worth Talking About 8/2/2014 2012-2014,
allies4me, All rights reserved 30
- 31. DIGITAL & INTERNET MARKETING allies4me
http://allies4me.com @allies4me https://plus.google.com/+Allies4me
8/2/2014 2012-2014, allies4me, All rights reserved 31
- 32. DIGITAL & INTERNET MARKETING allies4me
http://allies4me.com @allies4me https://plus.google.com/+Allies4me
8/2/2014 2012-2014, allies4me, All rights reserved 32