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Social Advertising:Facebook
Presented by: Kyler Patterson
#Pubcon @TheKylerP
Skip The Ad Creation 101(sorry…)
@TheKylerP
DetermineYour
Objective
@TheKylerP
@TheKylerP
ChooseYour
Audience
@TheKylerP
CurrentCustomers
@TheKylerP
Source: Marketing Metrics
60 – 70%Probability of selling to an existing customer
@TheKylerP
@TheKylerP
Retarget
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Lookalikes
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@TheKylerP
Broad
@TheKylerP
Carousel Ads
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Tell A Story…
@TheKylerP
@TheKylerP
@TheKylerP
Spy On Your Competitors
@TheKylerP
@TheKylerP
@TheKylerP
Know TheAlgorithm
@TheKylerP
Lead GenerationObjective
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@TheKylerP
Homework
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Thank YouPubcon!!
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