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8 Important Social Media TrainingTips for Your Company’s SocialMedia MarketersFebruary 16, 2015 / By Biz City Area / In Social Media Marketing
Companies that invest in social media training do so because theyunderstand how these platforms can move their business forward. Since theefforts of most companies involve more than one person, it’s important forall efforts to be consistent. To help keep a brand’s message consistentacross all social mediums, here are eight actionable tips:
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1) Define Goals
Having clearly defined goals is useful for both businesses and all of theiremployees. By figuring out what should be accomplished, everyone willhave a much easier time knowing which efforts are driving the right type ofresults, and which ones need to be adjusted.
2) Create a Style Guide
By creating and then giving everyone involved in social media marketing
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access to a style guide, a business can keep the voice of their brandconsistent across all networks.
3) Allow Freedom
If an employee has successfully completed training, they should be able tocontribute to their company’s social media marketing efforts without beingmicromanaged. Putting this type of trust in employees is the best way tomaximize results.
4) Review New Employees
While employees who have a social media degree shouldn’t have to getapproval for every update or comment they post, it is worth having a reviewprocess for new employees. The reason is after someone has had anopportunity to make social contributions, a review is the perfectopportunity to catch any small mistakes and get them corrected for allfuture efforts.
5) Encourage Teamwork
The more employees work together, the better everyone’s social efforts aregoing to be. This is just as true for employees that contribute to the samesocial profile as it is for encouraging coordination between employees whomanage different social presences.
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6) Stay Consistent
One of the biggest mistakes a business can make is engaging in a flurry ofsocial activity, and then letting their profiles go silent. As people go throughtheir social media education, the importance and benefits of consistency issomething that’s emphasized. Since employees know this is the way to go,companies just need to make sure all the resources are in place to supportongoing social activity.
7) Provide Answers
Not every social interaction will be positive. But even though it can betempting to ignore negative feedback, it’s important to have a plan forresponding to unhappy customers in a calm and proactive manner.
8) Stay on Top of Trends
Social changes on a regular basis. That’s why it’s important for companies tonot only keep an eye on their competitors, but also on the social landscapeas a whole. The good news is even though things will change, employeeswho have a solid understand of social media marketing won’t have troubleadapting.
When combined with the right social media training, the above tips are thebest way to ensure that a company is successful with their social mediaefforts.
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