7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost Sales

7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost Sales!Presented by Donna Maria at Farm to Market

September 20, 2015 |Asheville, NC

What You Want People To Do• Join your organization

• Buy your book

• Attend your event

• Buy your product

• Opt into your mailing list

• Share your information with their friends

• Like your Facebook page

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Funnel: what’s the process?

•Exposure

•Influence

•Engagement

•Action

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1. Systematize Everything!• Never wake up wondering what to post where

• Never make anything up

• Sample System:

• One blog post a week (anchor)

• 1 or 2 newsletters a month (anchor)

• 2 posts/week to Facebook (Tues/Thurs)

• 1 Instagram a day

• 20 minutes a week on Pinterest

• 5 Tweets a day (HootSuite to schedule)

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Anchors

• You brand them

• You own them

• No third party intervention or changes

• You control them

• You decide when to use them and how

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2. Choose 3 Social Media Outlets

• Select the ones where your customers are (ask them!)

• Learn just enough to post regularly and to share and connect

• For herbal/artisan businesses, most likely best options:

• Facebook

• Instagram

• Pinterest

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3. Blog

• Templates

• Interview someone

• Video

• Products

• Pictures of harvest

• Markets and retailers

• Local events

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4. Newsletter

• Build a list

• share pictures

• harvest dates

• open houses

• farmer’s market appearances

• speaking events and demonstrations

• grass roots advocacy

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5. Cross Promote

• Link back and forth between all outlets

• Put social links at the blog and newsletter

• Copy links to blog posts on Pinterest, etc.

• Use Facebook to get people’s email addresses

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6. Business Cards

• Put your 3 social links on your business card and all collateral and promotional material

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7. Help Each Other!

• Collaborate on blog posts

• Share each other’s content

• Local promotion

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What You Want People To Do

• Join your organization

• Buy your book

• Attend your event

• Buy your product

• Opt into your mailing list

• Share your information with their friends

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