20 Mistakes Events Make on Social Media and How to Fix Them

20mistakes

events makeon social media

andhow to fix them

WHENIT GETSTO SOCIAL MEDIAFOR EVENTS

WE’REALL GuILTYOF MAKING MISTAKES

HERE AREA FEW

COMMON ONES&

how to fix them

1.

NOThavingsomeone

dedicatedto social media

hire someone dedicated

that gets it

-pick someone

within your team

------- HOWTOFIXIT-

not Havinga social media

monitoringsoftware

2.

allocate budget

for software

------- HOWTOFIXIT-

3.

b e g g i n g

make sure

there is something in it

for your audience

-ask rarely

and

for a good reason

------- HOWTOFIXIT-

4.

notaddressing

mentions

just respond!

- have a plan

in place to deal

with complaints

-unanswered mentions

can escalate

------- HOWTOFIXIT-

5.

ASKING ..FOR ACTIONS

ON DIFFERENTSOCIAL

NETWORKS

concentrate

on the social network

you are using

-expand your measurement

from just likes and rts

------- HOWTOFIXIT-

bulk communications

6.

segmentyour email database

- organise

your twitter followersin lists

- collect segments info

with your registration system

-target communicationto different audiences

------- HOWTOFIXIT-

bulkinvit e s

7.

sell more tickets

by investing

in better concept

-concentrate

on why people

should attend

-customize communications

------- HOWTOFIXIT-

8.

TAKING ADVANTAGE OF

communicatethe hashtag

clearly

-limit hashtag useto the necessary

-do not confuse

the reader

-make the hashtag useful

------- HOWTOFIXIT-

9.The

AutoDM

do not send

auto direct messages

-customize

communication

-retweets

are much better

ice breakers

------- HOWTOFIXIT-

10.

Common Dashboards for Personal and Professional Accounts

separateyour personal

from work social accounts

-do not use

common dashboards

-tell your staffto do the same

------- HOWTOFIXIT-

11.

blog posts ,callin

g

BLOGS

read this article

if you want the harsh truth

-then this one

if you want it a bit more

sweetened

------- HOWTOFIXIT-

12.

ONLYADDRESSING

POSITIVECOMMENTS

have a

social media triage

in place

-

put up fAQs

with answers

to common problems

-

always reply,

fast.

------- HOWTOFIXIT-

LanguageM e s s U p

13.

carefully pick

the social networks

you engage in

-

learn the language

they use

-make sure

to use dashboards

only if the language

is the same

------- HOWTOFIXIT-

Not Keeping Speakers on The Team

14.

make surethe speakers

are awareof the key dates

-suggest tweets

to send

-clearly communicate

the hashtag and the handlesfor the event

------- HOWTOFIXIT-

FORCINGSPEAKERSTO BE SOCIAL

15.

read this

------- HOWTOFIXIT-

ViralVideos

or Memes

16.

------- HOWTOFIXIT-

embark

in these projects

only if you are able

to ship timely

-make sure

the videos

are professionally made

and funny

Come, Watson, come! The game is afoot.

You’ve stumbled apon a missin g page, but the

evidence is elementary. We’re on the case.

Return To The Dashboard

Come, Watson, come! The game is afoot.You’ve stumbled apon a missin g page, but theevidence is elementary. We’re on the case.

Return To The Dashboard

OPT-OUT THAT DOES NOT WORK

17.

Come, Watson, come! The game is afoot.You’ve stumbled apon a missin g page, but theevidence is elementary. We’re on the case.

Return To The Dashboard

choose

reliable email software

that makes opt-out

easy

-tell your audience

how sad you are to see them go

and that you are happy

to welcome them back

at any time

------- HOWTOFIXIT-

18.

choose the means

of your competition

accurately,

try to communicate

something about your event

in the process,

choose Rewards wisely

-do not devalue

your brand

------- HOWTOFIXIT-

STATICWEBSITES

19.

websites

are not social networks

or social media

-they are the beginning

and end

of your social media strategy

-read this

------- HOWTOFIXIT-

Lost Accounts

20.

createa year long

content strategy

-identify content hubs

that your audience may link

-curate it

for your audience

------- HOWTOFIXIT-

by

Julius Solaris

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