20mistakes

events makeon social media

andhow to fix them

WHENIT GETSTO SOCIAL MEDIAFOR EVENTS

WE’REALL GuILTYOF MAKING MISTAKES

HERE AREA FEW

COMMON ONES&

how to fix them

1.

NOThavingsomeone

dedicatedto social media

hire someone dedicated

that gets it

-pick someone

within your team

------- HOWTOFIXIT-

not Havinga social media

monitoringsoftware

2.

allocate budget

for software

------- HOWTOFIXIT-

3.

b e g g i n g

make sure

there is something in it

for your audience

-ask rarely

and

for a good reason

------- HOWTOFIXIT-

4.

notaddressing

mentions

just respond!

- have a plan

in place to deal

with complaints

-unanswered mentions

can escalate

------- HOWTOFIXIT-

5.

ASKING ..FOR ACTIONS

ON DIFFERENTSOCIAL

NETWORKS

concentrate

on the social network

you are using

-expand your measurement

from just likes and rts

------- HOWTOFIXIT-

bulk communications

6.

segmentyour email database

- organise

your twitter followersin lists

- collect segments info

with your registration system

-target communicationto different audiences

------- HOWTOFIXIT-

bulkinvit e s

7.

sell more tickets

by investing

in better concept

-concentrate

on why people

should attend

-customize communications

------- HOWTOFIXIT-

8.

TAKING ADVANTAGE OF

communicatethe hashtag

clearly

-limit hashtag useto the necessary

-do not confuse

the reader

-make the hashtag useful

------- HOWTOFIXIT-

9.The

AutoDM

do not send

auto direct messages

-customize

communication

-retweets

are much better

ice breakers

------- HOWTOFIXIT-

10.

Common Dashboards for Personal and Professional Accounts

separateyour personal

from work social accounts

-do not use

common dashboards

-tell your staffto do the same

------- HOWTOFIXIT-

11.

blog posts ,callin

g

BLOGS

read this article

if you want the harsh truth

-then this one

if you want it a bit more

sweetened

------- HOWTOFIXIT-

12.

ONLYADDRESSING

POSITIVECOMMENTS

have a

social media triage

in place

-

put up fAQs

with answers

to common problems

-

always reply,

fast.

------- HOWTOFIXIT-

LanguageM e s s U p

13.

carefully pick

the social networks

you engage in

-

learn the language

they use

-make sure

to use dashboards

only if the language

is the same

------- HOWTOFIXIT-

Not Keeping Speakers on The Team

14.

make surethe speakers

are awareof the key dates

-suggest tweets

to send

-clearly communicate

the hashtag and the handlesfor the event

------- HOWTOFIXIT-

FORCINGSPEAKERSTO BE SOCIAL

15.

read this

------- HOWTOFIXIT-

ViralVideos

or Memes

16.

------- HOWTOFIXIT-

embark

in these projects

only if you are able

to ship timely

-make sure

the videos

are professionally made

and funny

Come, Watson, come! The game is afoot.

You’ve stumbled apon a missin g page, but the

evidence is elementary. We’re on the case.

Return To The Dashboard

Come, Watson, come! The game is afoot.You’ve stumbled apon a missin g page, but theevidence is elementary. We’re on the case.

Return To The Dashboard

OPT-OUT THAT DOES NOT WORK

17.

Come, Watson, come! The game is afoot.You’ve stumbled apon a missin g page, but theevidence is elementary. We’re on the case.

Return To The Dashboard

choose

reliable email software

that makes opt-out

easy

-tell your audience

how sad you are to see them go

and that you are happy

to welcome them back

at any time

------- HOWTOFIXIT-

18.

choose the means

of your competition

accurately,

try to communicate

something about your event

in the process,

choose Rewards wisely

-do not devalue

your brand

------- HOWTOFIXIT-

STATICWEBSITES

19.

websites

are not social networks

or social media

-they are the beginning

and end

of your social media strategy

-read this

------- HOWTOFIXIT-

Lost Accounts

20.

createa year long

content strategy

-identify content hubs

that your audience may link

-curate it

for your audience

------- HOWTOFIXIT-

by

Julius Solaris

Read the article here