Tech Entrepreneurship Workshop | Le Wagon Barcelona

Technical entrepreneurship

gus@lewagon.org

1) Product pitch 2) Find your market fit 3) Build & Scale

Roadmap

Roadmap

Measure1) Product pitch 2) Find your market fit 3) Build & Scale

1) Product pitch

Pain

What do people suffer from?

Target Who are suffering from that?

Solution How do I answer their need?

‘Fall in love with the problem, not the solution’

Pain

Scarce lodging options during big events in SF

Pain

Scarce lodging options during big events in SF

Target Event attendees who were unable to book a hotel

Pain

Scarce lodging options during big events in SF

Target Event attendees who were unable to book a hotel

Solution Short-term living, breakfast and unique business networking opportunity

MedpicsGreenThumbs

What’s their product pitch?

Example #1

Local, curated design & fashion marketplace

Private spaces on-demand to work, focus &

relax by hours

26 Value Proposition Examples

2) Product / Market fit

ActivationRevenueRetention Referral

Acquisition

Do people want my service?

Step #0

You need somewhere to bring and activate people

…

Landing page

or

Landing page tools

Learn frontend

Languages

CSS libraries

ActivationRevenueRetention Referral

Acquisition

How do people know I exist?

Coupons / Partnerships

…

Newsletter

Upload emails on FB-ads Create look-alike audiences

Paid ads

Whatever works

- Big Events - Paying influencers - PRs - …

ActivationRevenueRetention Referral

Acquisition

What do I want people to do?

Set metrics-

+

Likes, followers Subscribers Applications Pre-orders…

Set metrics

Vanity metrics

Overall likes

likes / followers

vs.

Sheltair example Activation = 1st Booking

Sheltair example Revenue = Hours booked

Measure

How good is my Acquisition?

Acquisition (GA)

Bounce rate

Which campaign is working?

Utm-ize your URL to differentiate between campaigns

Let’s add UTM on lewagon.com using a URL builder plugin

On-Demand example Purchases by UTM

How good is my Activation?

Activation (subscriptions)

Activation (subscriptions)

How good is my Revenue?

Revenue (Stripe / Mixpanel dashboard)

Do my customers repeat the experience?

Retention (Cohort)

Do my customers recommend me ?

Revenue (Ask / Track)

3) Build (MVP)

Minimum viable product

The simplest set of product features that delivers value to your target customer

Minimum viable product

Tip #1 Use third party services

CMS - choose wisely

Test - Prototype

Test - Prototype

Add Services - no coding skills :)

They give you embed button

Newsletter

Web-forms

Survey

Support

Payment

Analytics

Let’s build an apply form and test it

What do these serviceshave in common?

APIs“Software is eating the world”

Web-101

Web-101

Web-101

Web-101

Human interface

Readable contentHTML / CSS

Programming interface

Structured data

{"richestPeople":[ {"firstName":"Bill", “lastName":"Gates", “value":"81"},

{"firstName":"Carlos", “lastName":"Slim", “value”:"79"}, {"firstName":"Warren", “lastName":"Buffet", "value":"72"}

]}

API

Let’s compare

https://api.github.com/users/devitagus

https://github.com/devitagus

Github website

Github API

Let’s play with Facebook graph API

Tip #2 Connect APIs to automate tasks

Use APIs connectors like Zapier

Le Wagon Zap #1

Le Wagon Zap #2

Tip #3 Connect everything to Slack

Example of Le Wagon #channel

+

Tip #4 Engage customers with Intercom

Example of Le Wagon automated email

Prototyping - Take aways

1. Pick right services for your MVP

2. Automate tasks with Zapier

3. Centralize info with Slack integrations

4. Engage your customers with Intercom

Scale

Go Full Stack

2 options

Find a CTO or

DIY

http://lewagon.com/apply

Thank you!