Panel Discussion: Social media is social business

Panel discussion:Alison Ball, Michael Austin, Aynsley Damery, Peter Disney, Trent McLaren

Social media is social business: Taking the right approach for your firm

WiFi: QBConnect No password required#QBConnect

Take a few moments to Connect with your neighbour

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Alison BallGlobal Influencer Strategy, Intuit

Today’s moderator

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Today’s panelists

Michael AustinFounder & MD,Blue Dot Consulting

Aynsley DameryCEO, Tayabali Tomlin

Peter DisneyManaging Director,Wood & Disney Ltd

Trent McLarenBusiness Development MgrIntuit Australia

Introductions

Group Selfie

Interesting Stats

Panel discussion

Open Q&A

Agenda

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It’s table stakes really:• Social channels are thriving

• Clients see you on social before they consider you seriously

• Part of your marketing mix

• Easy to differentiate yourself

• Fun!

Why social?

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1.65 Billionactive mobile social accounts globally with1 million new active mobile social users added every day.

Source: We Are Social

71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.

Source: Ambassador 

95%of online adults aged 18-34 are most to likely follow a brand via social networking.

Source: MarketingSherpa

Small businesses worldwide

78% of people who complain to a brand via Twitter expect a response within an hour. 

Source: Lithium

Top brands on Instagram are seeing a per-follower engagement rate of 4.21%

which is 58 times higher than on Facebook and 120 times higher than on Twitter

Source: Hootsuite

Panel discussion

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Today’s panelists

Michael AustinFounder & MD,Blue Dot Consulting@diaryofanomb

Aynsley DameryCEO, Tayabali Tomlin@aynsleydamery

Peter DisneyManaging Director,Wood & Disney Ltd@woodanddisney

Trent McLarenBusiness Development MgrIntuit Australia@trent_mclaren

Questions?

Access the presentation materials via: The QuickBooks Connect 2017 Conference App

orSlideshare at: http://www.slideshare.com/tag/QBCUK17