How to Scale A Startup Globally- Vendedy Example

How to Scale GloballyTrinidad Knowledge Fair-Igniting Global Environmeds

Keynote By: Christine Souffrant

About Me

• Founder of Vendedy• Managing Director Startup Grind Dubai • Blogger @: Bellefemmediaries.com

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Agenda A. Art of Social Entrepreneurship B. Strategies for launch

(From Idea to Market)C. Strategies for development/Exposure

(Network, Partnership, Resources)(Press, Events, Travels)

Social Entrepreneurship

Strategies for launch (From Idea to

Market)

Idea to Market

Galvanize Your Network

Be Humble &

Learn from the Best

Be Active&

Immerse Yourself in

Community

Be Bold Initiate

movements w/ pre-existing platforms

Go Hard or Go Home

Know Your Story-PatternsFind Your Passions

Strategies Development(Scaling)

3 Common Hubs of Scale Be Educated 1. Educate yourself w/ top MOOC players: Acumen webinars, Udemy,

MIT Opencourseware, etc2. Awareness Feed: Newsletters at local & Global levels (Tech crunch,

Entrepreneur.com, Startup Grind Digest)3. Follow advice from Legends: Focus on the top book listsBe Ready4. The Opportunity Deck: B Plan, Pitch Deck, Exec Summary, Twitter

phrase5. PR Deck: Story board, press kit, promo videos 6. Digital presence: Website, Social Media, profile sites like Angelist,

Crunchbase, Changemakers Go Viral7. Go for the startup free lists; free tools, open source platforms8. Don’t validate the idea; focus on the business model: Lean Startup,

Business Model Canvas, MVP9. Learn growth hacking strategies: Airbnb, Meerkat, code to invite

blast friends, Google alert on competitors etc; submit to buzzfeed, reddit etc

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Solutions can come from anywayRise of the $1 Million Dollar Grand Prize

Other Quirky Scale Strategies

1.Shadow Disruptive Entrepreneurs

2.Dominant the event line up within the local and global community

3.Understand your ecosystem and play chess

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Shadow Disruptive Entrepreneurs

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Dominate Your Events Network

Strategy• Make a connect for resources and partnerships • Avoid asking money at initial conversation Online: Google Profiles & Linked In • How do you two relate • What matters to themOffline: Eventbrite • See who is at an event ahead of time and do

your research • Know the topic before hand- so you can ask

relevant questions and get noticed Follow Up: Business Cards • Have personal cards and business cards • Front- get to the point back- captive take away• Write notes on the back of cards you collect the

same night and follow up with a mutual benefit • DO NOT take a business card unless you have a

convo

Event Networking Done Right

Play Ecosystem Chess

1. Exposure positioning of global international hubs: Be strtegic about launches- Trinidad has annua carnival and intakes millions of tourists and exchange students every year

2. Funding: if it not local go global and compete for platform campaigns. You will become the face of innovation for your country

3. Support network: Branson center for Entrepreneurs; Business school competitions & conferences

Scaling Global from Ground Zero

Presented By

Christine Souffrant

From Haiti to the World

Patterns of Resilience & Opportunity

Have the Package Ready(You & Value Proposition)

Do Your HomeworkResearch, Apply, Email

Networking for Profit happens online/offline

37 Scholarship Applications; 22 Rejections 11 Scholarships: $249,781 in total • Research College Application Strategies (50+

books/magazines) Spend a weekend doing 5 self reflection essays

• Research Harvard’s top scholarship essays • Research at least an hour a day; download application; put in

chronological order• Apply to local scholarships, global scholarships, government

grants, demographic grants, fellowships• Place all applications I none folder to re-use and update

answers (have a note board)• Go to alums networks and ask what scholarships they used for

school• Always requested feed back from each reject letter

Scholarship Funding

Make sure you have the following • Pitch Deck PPT- 10 slides • Elevator pitch 30 seconds • Intro sheet (1 pager)• Business plan for most markets • Online traction (website, FB page,

beta example)Know the 7 Streams of Funding • Bank Loans • Grant Proposals• Crowd funding & Crowd Equity • Accelerator & Incubators (3

months)• Angel Investors Immediate Actions • Appeal to local network for

support : $5k from school• Launch a Fundraiser (T-shirt Sales

$1k)

Startup Funding

Traction $10k Spent in 8 Months

June 2014Market Study

Favelas of Brazil

July 20143yr Partnership

w/ IBM

September 2014Pilot in Haiti

August 2014Selected as 2014 Poverty

Alleviation innovation Clinton Global Initiative

November 2014Private Beta in Haiti

February 2015 Won National Digital Entertainment World

Competition in LA $75k

February 2015 Won USA Round The

$1Million Chivas Venture Prize

April 2015 EMEA Finalist

$100k Citi Fin Tech Mobile Challenge

March 20153yr Partnership w/ Microsoft

Partnerships &

Prizes

Technology Development +

Market Feasibility

April 2015Private Beta Israel

And just when you think about finally throwing in the towel, and saying “f* all this!” that right there is the test that all founders are eventually faced with: when things get too hard, you decide to stay, or you decide to quit. My advice is this: Before you decide, look at all those great, successful businesses that inspired you to start your own. They stayed.”

https://www.fundable.com/learn/resources/guides/startup-guide/startup-advice-from-successful-entrepreneurs

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Contact: Christine@vendedy.com

A Vote For Vendedy Is a vote for the USA & the Caribbean:

https://www.theventure.com/global/en/finalists/vendedy