10 Tips for Growing Your Startup Globally

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10 Tips for Growing Your Startup Globally

Text of 10 Tips for Growing Your Startup Globally

  • 1.Hello Apps World!1 0 T i p s Fo r Growing Globally 23:10:13 Wednesday, October 23, 13

2. Who are you? Courtney Boyd Myers (@CBM) Founder of audience.io + 3460 Miles Working with Makeshift, Fueled, SHADOW, Ignite100, Artsy, REQQI, YPlan + Qriously Forbes, The Hufngton Post, PC Mag, IEEE Spectrum, The Next Web, Wired UK Former Director of Audience Development, General AssemblyWednesday, October 23, 13 3. Packing List 1. Funding: Growing internationally is expensive You only get one shot at launching in a new city Raise money fromconnected angels or VCs in the city you want to launch in Or have really thick bootstraps...Wednesday, October 23, 13 4. Packing List 2. Pick a technology and business model that scales and makes sense in new marketsWednesday, October 23, 13 5. Packing List 3. Landscape AnalysisPotential Partners Target Demographics Companies that failed/succeeded beforeWednesday, October 23, 13 6. Packing List 4. Your Messaging + Company Mission Need to TranslateMoms vs. Mums + a Jumble Sale? Humor doesnt always translate! Does your startup name translate?Wednesday, October 23, 13 7. Packing List 5. Yourself (time + travel=money)Events, Speaking Opportunities CEO Face Time with local partners and customersWednesday, October 23, 13 8. Planning 6. Boots on the GroundRise of the mobile workforceCommunity Support + EvangelismLocal support Government support?Get Plugged In! Wednesday, October 23, 13 9. Planning 7. Pick Your Partners + Evangelists Wisely Partners are crucial Reputation byassociation will make or break you Worth the time +money to choose the right onesWednesday, October 23, 13 10. Planning 8. Social Media + Online MarketingThe World is Global, Baby Media Partnerships + Email Marketing PartnershipsOnline marketing:Facebook + Twitter + MediaSEM: Local SEO + AdWords campaignWednesday, October 23, 13 11. Landing 9. LogisticsOffice space Taxes Legal Hiring Procurement Companies Wednesday, October 23, 13 12. 10. Embrace the local culture!Wednesday, October 23, 13 13. CONCLUSION Youre not going to be able to grow globally without:A Great Product Money in the Bank Knowing How to Market ...SO!Wednesday, October 23, 13 14. CONCLUSION How can I make better Internet? How can I finance a company? How can I market?Introducing Nat, Nico and Kevin!Wednesday, October 23, 13