How to Scale A Startup Globally- Vendedy Example

How to Scale GloballyTrinidad Knowledge Fair-Igniting Global Environmeds

Keynote By: Christine Souffrant

About Me

• Founder of Vendedy• Managing Director Startup Grind Dubai • Blogger @: Bellefemmediaries.com

BELLEFEMMEDIARIES.COM

Agenda A. Art of Social Entrepreneurship B. Strategies for launch

(From Idea to Market)C. Strategies for development/Exposure

(Network, Partnership, Resources)(Press, Events, Travels)

Social Entrepreneurship

Strategies for launch (From Idea to

Market)

Idea to Market

Galvanize Your Network

Be Humble &

Learn from the Best

Be Active&

Immerse Yourself in

Community

Be Bold Initiate

movements w/ pre-existing platforms

Go Hard or Go Home

Know Your Story-PatternsFind Your Passions

Strategies Development(Scaling)

3 Common Hubs of Scale Be Educated 1. Educate yourself w/ top MOOC players: Acumen webinars, Udemy,

MIT Opencourseware, etc2. Awareness Feed: Newsletters at local & Global levels (Tech crunch,

Entrepreneur.com, Startup Grind Digest)3. Follow advice from Legends: Focus on the top book listsBe Ready4. The Opportunity Deck: B Plan, Pitch Deck, Exec Summary, Twitter

phrase5. PR Deck: Story board, press kit, promo videos 6. Digital presence: Website, Social Media, profile sites like Angelist,

Crunchbase, Changemakers Go Viral7. Go for the startup free lists; free tools, open source platforms8. Don’t validate the idea; focus on the business model: Lean Startup,

Business Model Canvas, MVP9. Learn growth hacking strategies: Airbnb, Meerkat, code to invite

blast friends, Google alert on competitors etc; submit to buzzfeed, reddit etc



Solutions can come from anywayRise of the $1 Million Dollar Grand Prize

Other Quirky Scale Strategies

1.Shadow Disruptive Entrepreneurs

2.Dominant the event line up within the local and global community

3.Understand your ecosystem and play chess


Shadow Disruptive Entrepreneurs


Dominate Your Events Network

Strategy• Make a connect for resources and partnerships • Avoid asking money at initial conversation Online: Google Profiles & Linked In • How do you two relate • What matters to themOffline: Eventbrite • See who is at an event ahead of time and do

your research • Know the topic before hand- so you can ask

relevant questions and get noticed Follow Up: Business Cards • Have personal cards and business cards • Front- get to the point back- captive take away• Write notes on the back of cards you collect the

same night and follow up with a mutual benefit • DO NOT take a business card unless you have a

convo

Event Networking Done Right

Play Ecosystem Chess

1. Exposure positioning of global international hubs: Be strtegic about launches- Trinidad has annua carnival and intakes millions of tourists and exchange students every year

2. Funding: if it not local go global and compete for platform campaigns. You will become the face of innovation for your country

3. Support network: Branson center for Entrepreneurs; Business school competitions & conferences

Scaling Global from Ground Zero

Presented By

Christine Souffrant

From Haiti to the World

Patterns of Resilience & Opportunity

Have the Package Ready(You & Value Proposition)

Do Your HomeworkResearch, Apply, Email

Networking for Profit happens online/offline

37 Scholarship Applications; 22 Rejections 11 Scholarships: $249,781 in total • Research College Application Strategies (50+

books/magazines) Spend a weekend doing 5 self reflection essays

• Research Harvard’s top scholarship essays • Research at least an hour a day; download application; put in

chronological order• Apply to local scholarships, global scholarships, government

grants, demographic grants, fellowships• Place all applications I none folder to re-use and update

answers (have a note board)• Go to alums networks and ask what scholarships they used for

school• Always requested feed back from each reject letter

Scholarship Funding

Make sure you have the following • Pitch Deck PPT- 10 slides • Elevator pitch 30 seconds • Intro sheet (1 pager)• Business plan for most markets • Online traction (website, FB page,

beta example)Know the 7 Streams of Funding • Bank Loans • Grant Proposals• Crowd funding & Crowd Equity • Accelerator & Incubators (3

months)• Angel Investors Immediate Actions • Appeal to local network for

support : $5k from school• Launch a Fundraiser (T-shirt Sales

$1k)

Startup Funding

Traction $10k Spent in 8 Months

June 2014Market Study

Favelas of Brazil

July 20143yr Partnership

w/ IBM

September 2014Pilot in Haiti

August 2014Selected as 2014 Poverty

Alleviation innovation Clinton Global Initiative

November 2014Private Beta in Haiti

February 2015 Won National Digital Entertainment World

Competition in LA $75k

February 2015 Won USA Round The

$1Million Chivas Venture Prize

April 2015 EMEA Finalist

$100k Citi Fin Tech Mobile Challenge

March 20153yr Partnership w/ Microsoft

Partnerships &

Prizes

Technology Development +

Market Feasibility

April 2015Private Beta Israel

And just when you think about finally throwing in the towel, and saying “f* all this!” that right there is the test that all founders are eventually faced with: when things get too hard, you decide to stay, or you decide to quit. My advice is this: Before you decide, look at all those great, successful businesses that inspired you to start your own. They stayed.”

https://www.fundable.com/learn/resources/guides/startup-guide/startup-advice-from-successful-entrepreneurs





Contact: [email protected]

A Vote For Vendedy Is a vote for the USA & the Caribbean:

https://www.theventure.com/global/en/finalists/vendedy

mailto:[email protected]



Small Business & Entrepreneurship

How to Scale A Startup Globally- Vendedy Example