5 Brands Killing It On Pinterest

5 BrandsKilling ItOnPinterest

1. Allrecipes

They installed the 'pin it button'and made their communityaware of pins through emailmarketing

Within 3 months, more than50,000 recipes were pinnedresulting in 139 million Pinterestimpressions, and increased morethan 900%

2. Artifact Uprising

“We’d still be working in a basement ifit weren’t for Pinterest.” (KateThurmes, Chief Creative Officer)

They follow what works: ensure allimages are high quality and visuallyappealing, focus on quality notquantity

3. Pure Vida

The bracelets werephotographed at the beach, andincluded language like“Wanderlust” and “Let’s Go.”People quickly identified withthese feelings and the braceletsare now sold in over 3500 surfshops and boutiques.

4. Tory Burch

Tory Burch decided to markettheir pins using fashion trendsthat tell a story. E.g. they knowthat the Bohemian style look ispopular right now.

They took pictures that reflectedthis style and told a story abouttraveling to Marrakesh.

5. Wikihow

Wikihow experienced a 4-foldincreased growth of website trafficand now receives over 1 millionvisitors to their website daily.

They used Pinterest Analytics to todiscover socially viral content, learnwhat your customers interests areand create a content strategy basedon those findings