Using Social Media Techniques to Improve Customer Conversion

Converting the MassesConverting customers using social media strategies.

Stephen Joyce, CEORezgo.com(A Division of Sentias Software Corp.)

Social Media Fallacies

Social Media is a1.FAD

FALSE

113 million blogs...& over 250 million pieces of tagged social media.

300 Million Userson Facebook & 50% log in EVERY DAY

Social Media is2.FREE

FALSE

“”Charlene Li,

Forrester Research

Social Media is3.FAST

FALSE

Social media is about creating relationships that can take months or even years to develop.

Social Media is4. FACEBOOK

FALSE

Social media is not about any ONE tool or site, it is about the philosophy behind the use of the tool & your goals for using it.

Source: Roots of Fear http://www.newsweek.com/id/78178

Customer ConversionStrategies

Awareness

Consideration

Action

Traffic

Content

Call to Action

Dream

Plan

Go

What areYOU Doing

1Inspire through

Storytelling

Share your

Expertise2

Become the

Authority3

Let go of your need for

Control 4

5Empower Your CustomersLet THEM share

5 MinuteSocial Media

SMACKDOWN

What isOut There?

In the Travel Social media Universe

How I found touraboutA practical social media example

Social Marketplace

Travelers ask questions & suppliers answer. Suppliers gain social equity by being identified as experts in their market and by sharing theirexpertise.

Melissa asksA question.

Chad Answers it.

Chad's Answers appear on his profile page

Chad gets to talk about his company.

And market products

Chad creates once and publishes to multiple sites.

Brilliantly SimpleEngage with the customer during the dream stage and influence their decision making early.

Thank you

W: www.rezgo.comE: info@rezgo.comP: (604) 983-0083