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I know for sure that you’ve already wondered several times this year why your website isn’t generating more sales or leads. Why not visit this presentation to learn more about techniques that other Joomla webmasters around the world have used to improve their conversion rate? You’ll be shown 6 psychological techniques that were reported in the best-selling book ‘Influence’ by the renowned psychologist Dr. Cialdini, who is one of the most cited social psychologists in the world today. Join other Joomla users struggling to improve their conversion rate at this visual and interactive presentation. I guarantee that you’ll discover at least one technique that you can apply to your website immediately after the presentation and improve your conversion rate with it. Remember that seats are limited, so don’t be late if you want to make sure you can sit!
Citation preview
````````````````````````
6 Psychological Techniques to Improve Your
Conversion Rate
````````````````````````Theo van der Zee
ThemePartner````````````````````````
May 20, 2012 J & Beyond
````````````````````````@theovdzee
@theme_partner
``````gfdgsd````````````gfdgsd``````Tupperware party
``````gfdgsd````````````gfdgsd``````Tupperware
party 2.0
``````gfdgsd````````````gfdgsd``````Discount pricing
``````gfdgsd````````````gfdgsd``````Intentional queues
``````gfdgsd``````
``````gfdgsd``````
Time limits
``````gfdgsd````````````gfdgsd``````Knowledge
is power
``````gfdgsd````````````gfdgsd``````Bucket
``````gfdgsd````````````gfdgsd``````Colander
``````gfdgsd````````````gfdgsd``````100 visitors
``````gfdgsd````````````gfdgsd``````2 conversions
``````gfdgsd````````````gfdgsd``````Conversion
rate: 2%
``````gfdgsd````````````gfdgsd``````$300,000,000
``````gfdgsd````````````gfdgsd``````Robert Cialdini
``````gfdgsd````````````gfdgsd``````Classic
``````gfdgsd````````````gfdgsd``````Let me help you cross the street ``````gfdgsd````````````gfdgsd``````Want to sign up
for service X?
``````gfdgsd``````
``````gfdgsd``````Ok
Reciprocity
``````gfdgsd``````
``````gfdgsd``````Thanks
``````gfdgsd````````````gfdgsd``````Tiger
``````gfdgsd````````````gfdgsd``````Paperclip
``````gfdgsd````````````gfdgsd``````Mints
``````gfdgsd````````````gfdgsd``````Free?
Commitment and Consistency
``````gfdgsd````````````gfdgsd``````Display this small banner please?
``````gfdgsd``````
``````gfdgsd``````Ok
``````gfdgsd````````````gfdgsd``````Display this HUGE banner please?
``````gfdgsd``````
``````gfdgsd``````Ok
``````gfdgsd````````````gfdgsd``````Be consistent
``````gfdgsd````````````gfdgsd``````Out of stock
``````gfdgsd````````````gfdgsd``````Tweet to win
``````gfdgsd````````````gfdgsd``````Know what they want
Social proof
``````gfdgsd````````````gfdgsd``````
Joomla? WordPress?
Drupal?
``````gfdgsd``````
``````gfdgsd``````Joomla!
``````gfdgsd````````````gfdgsd``````Joomla! rocks
``````gfdgsd``````
``````gfdgsd``````:)
``````gfdgsd````````````gfdgsd``````Tip jar
``````gfdgsd````````````gfdgsd``````UFO
``````gfdgsd````````````gfdgsd``````Crowd
``````gfdgsd````````````gfdgsd``````Similarity
``````gfdgsd````````````gfdgsd``````3,224,525
people like us
Liking
``````gfdgsd````````````gfdgsd``````To whom shall
I donate $1000?
``````gfdgsd``````
``````gfdgsd``````
``````gfdgsd``````
``````gfdgsd``````
We’ve never met
``````gfdgsd````````````gfdgsd``````I like my friends
``````gfdgsd``````
``````gfdgsd``````
I get $0
We’re friends
``````gfdgsd``````
``````gfdgsd``````
I get$100
0
``````gfdgsd````````````gfdgsd``````Endless chain
``````gfdgsd````````````gfdgsd``````>5 per day
``````gfdgsd````````````gfdgsd``````Beauty
Authority
``````gfdgsd````````````gfdgsd``````
Joomla? WordPress?
Drupal?``````gfdgsd````````````gfdgsd``````Joomla! rocks
``````gfdgsd````````````gfdgsd``````Research shows:
Joomla! rocks
``````gfdgsd``````
``````gfdgsd``````:)
``````gfdgsd````````````gfdgsd``````Switch
``````gfdgsd````````````gfdgsd``````Authority
``````gfdgsd````````````gfdgsd``````Followers
Scarcity
``````gfdgsd````````````gfdgsd``````I need a new template
``````gfdgsd````````````gfdgsd``````Must buy
template fast!
``````gfdgsd````````````gfdgsd``````Only 3 templates left for sale!
``````gfdgsd``````
``````gfdgsd``````:)
``````gfdgsd````````````gfdgsd``````Apple
``````gfdgsd````````````gfdgsd``````Scarce
``````gfdgsd````````````gfdgsd``````Limited edition
``````gfdgsd````````````gfdgsd``````Influence party
``````gfdgsd````````````gfdgsd``````Jujistsu
``````gfdgsd````````````gfdgsd``````Belly
``````gfdgsd````````````gfdgsd``````Automatic
pilot
``````gfdgsd````````````gfdgsd``````Questions
````````````````````````www.themepartner.com
````````````````````````Theo van der Zee
````````````````````````@theovdzee
@theme_partner
Sale: http://www.flickr.com/photos/consumerist/2158990104/Books: http://www.flickr.com/photos/29233640@N07/6101573515/Queue: http://www.flickr.com/photos/saxonmoseley/24523450/Few days left: http://www.flickr.com/photos/pheezy/3749600082/Bucket: http://www.flickr.com/photos/davidw/2063575447/Colander: http://upload.wikimedia.org/wikipedia/commons/a/a9/Plastic_Colander.jpgCoins: http://www.flickr.com/photos/thegrid-ch/5087677632/Paperclips: http://www.flickr.com/photos/andrewkelsall/4404667178/Mints: http://www.flickr.com/photos/35168673@N03/4406127207/Tiger: http://www.flickr.com/photos/keithroper/5185262341/Roses: http://www.flickr.com/photos/29233640@N07/6879112993/Free samples: http://www.flickr.com/photos/thedigitelmyr/6199419022/Pool table: http://www.flickr.com/photos/dlisbona/323613331/Hands: http://www.flickr.com/photos/theleticiabertin/5350787982/Pattern: http://www.flickr.com/photos/vinothchandar/4257167174/Beach: http://www.flickr.com/photos/crondeau/6728851525/Furby: http://www.flickr.com/photos/vox_efx/3043682336/Twitter bird: http://www.flickr.com/photos/eldh/5858249526/Form: http://www.flickr.com/photos/albertogp123/5843577306/Belly: http://www.flickr.com/photos/38259388@N00/2363801183/Heart: http://www.flickr.com/photos/aussiegall/465898486/Tip jar: http://www.flickr.com/photos/p200eric/2577322529/Flying saucer: http://www.flickr.com/photos/jonasb/18971861/
Crowd: http://www.flickr.com/photos/sreejithk2000/2385193167/Mirror: http://www.flickr.com/photos/lamerie/208459962/Facebook: http://www.flickr.com/photos/goiabarea/5886225374/Cockpit: http://www.flickr.com/photos/kecko/6993825439/Chain: http://www.flickr.com/photos/pratanti/5359581911/Chevrolet: http://www.flickr.com/photos/8363028@N08/3466147939/Girl on car: http://www.flickr.com/photos/yakobusan/469954023/Flamingos: http://www.flickr.com/photos/pedrosz/2040577615/Fence: http://www.flickr.com/photos/49889874@N05/5284177728/Light switch: http://www.flickr.com/photos/paulcross/4333070249/Scientists: http://www.flickr.com/photos/jurvetson/149332018/Twitter bird II: http://www.flickr.com/photos/71966930@N00/4496220156/Waiter: http://www.flickr.com/photos/zoetnet/4857704238/ iPad: http://www.flickr.com/photos/ivyfield/4667604500/Glasses: http://www.flickr.com/photos/mawel/1321822821/Question: http://www.flickr.com/photos/eleaf/2536358399/